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Using the Online Channel for CPG Product Launch: Yoplait Greek
How do you launch a new product in the $3.7B yogurt industry? That’s a question that Yoplait, a General Mills brand, recently tackled with the launch of...
Even Brand Marketers Need to Take Behavioral Data into Account
Last week I attended a day of discussion on online measurement at OMMA Metrics & Measurement conference in New York City. The opening keynote came from John...
Oscar Mayer Brings Good Mood
With the unemployment rate at 10%, the stock market 30% below its peak from the fall of 2007 and companies continuing to announce layoffs, it can be hard to remain...
Pepsi Smartly Shifting Ad Dollars Online
As we approach the New Year, we are also approaching an important date in the world of football, Super Bowl XLIV. Next year’s Super Bowl is just about six...
YouTube is Where the Movie Watchers Are
Warner Brothers recently released the movie about a well known children’s story called Where the Wild Things Are. This movie is based on a popular book...
Dicing into Facebook Ads
If you are an advertiser who wants to drive large volumes of traffic to your site, there are two important things you are probably looking for: reach and ease...
Apple Having a Little Fun
When you take a look at online display ads today, it is usually automotive or entertainment companies that have splashy eye-catching ads. But leave it to Apple...
The Dove Soap Bubble
According to the Google Keyword Tool,there were 7.5 million broad match searches on the term "˜soap’ in September. Granted that some of the searches...
Walmart: A Growing Giant — Part 2
Last week we looked at how retail king Walmart has used online display advertising to drive growth in site visitors at a faster rate than its rivals. So far this...
Walmart: A Growing Giant — Part 1
When it comes to brick and mortar retailers, Walmart is clearly the market leader just by its sheer size. In fact, Walmart’s dominance transfers online where...
