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JetBlue’s Creative "All You Can Jet" Boosts Reach
On August 12th, JetBlue announced an All-You-Can-Jet promotion which allows travelers to fly anywhere JetBlue flies as often as they would like within a month for...
Airline "˜Twares’ are "˜Cheep’: Measuring Twitter’s Impact on Airline Bookings
Twitter continues to capture the attention and imagination of marketers; the site has posted twenty consecutive months of all time highs in site traffic. Its 23M+...
Online Hotel Shopping Rebounds in Q1
Each month roughly 22 million US consumers shop for hotel rooms online at hotel supplier sites or online travel agencies — with notable peaks and troughs in...
The Growing Opportunity for Online Travel Sites to Target Social Networks
Social networks have been quite successful in capturing the attention of consumers online. As the level of interaction consumers have with this group of sites continues...
Travel: Demographic Segmentation Still Matters
Last June, in our interview with analytics evangelist Avinash Kaushik, he touched upon a point that is dear to our hearts — "segmentation is key to truly...
Search Engines are Re-Shaping Hotel Booking Funnels
Traditionally the online hotel conversion process or funnel has been viewed as consisting of at least 5 basic steps: A consumer visits a hotel website homepage A...
Following the Money: Marketing to Affluent Internet Users
With affluent Americans making up a greater percentage of the online population than the population at large, there are unique opportunities for online marketers...
