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Twittering Your Way to Online Shoppers
Earlier this summer, there were several reports that Dell has made $3M thanks to its use of Twitter, mainly to notify people about outlet deals on dell.com. The...
Will Pottermania Strike Again?
On July 15, Harry Potter and the Half-Blood Prince will finally hit theaters. It’s been a two year wait for fans who last saw a film based on J.K. Rowling’s...
Touchscreens: A silver bullet in the wireless phone market?
On Saturday, Palm released the Pre, the latest in a long line of potential iPhone killers. While the iPhone was not the first device to offer a touchscreen, its...
Netbooks: Searching along a converging frontier
Depending on your vantage point, a netbook might look like a small laptop or a large Smartphone. The dual nature of the netbook may be marking a period of increasing...
Can the Palm Pre Compete?
The Smartphone market is an increasingly crowded place. After Apple’s success with the iPhone from 2007 onward, more companies, from GPS manufacturer Garmin...
Exploring Blackberry App World
The application store rush is definitely on. Since the success of the iPhone’s App Store, Nokia, the Google Android Market, and the Microsoft Skymarket have...
Finding Watchmen: Why social media matters in film marketing
Like many moviegoers, I’m eagerly awaiting the film version of the classic Alan Moore Watchmen comics, opening Friday. Although I’ve been getting most...
Tough Choices: How the complexity of content shifting devices is changing how people shop for consumer electronics
Last week, I wrote about how the ownership of consumer electronics capable of shifting content is not limited to Americans in their late teens and 20s. While these...
Shifting Content: A young peoples’ game?
There’s no question that our increasing ability to shift content across time, place and device is bringing about major changes in how we interact with media....
Online Video Game Enthusiasts — Is marketing to the middle the way of the future?
The video game industry and its’ customers are changing. I grew up when consoles were starting to become a common household device, but thought of as a children’s...
