Digital 180 with IAB’s Randall Rothenberg
Written by Compete (e-mail) -- June 3rd, 2009 |
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IAB President and CEO Randall Rothenberg stopped by to discuss some of interactive marketing’s pressing issues after his presentation at the recent TNS Media Digital CMO Summit. Among several topics, Randall examines governmental regulatory issues that are effecting the space, as well as the tension between direct, short-term and long-term branding marketing efforts.
For more observation and discussion about some of the latest marketing trends, watch the other Digital 180 videos and check back with the Compete blog for more interviews in the coming days and weeks.











