Author Archive: Chris Mahoney

So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part II

So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part II

Last week I took a look at the battle for online market share in auto insurance from a search perspective noting that GEICO and Progressive have successfully marketed...

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So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part I

So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part I

The Gecko, the Cavemen, an enthusiastic woman named Flo, Mayhem, magical jingles and Mike McGlone smugly asking rhetorical questions. These are just some of the...

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Calling All Armchair Volunteers — The Gulf is Still Your Responsibility

Calling All Armchair Volunteers — The Gulf is Still Your Responsibility

Before April 20, 2010, the phrase "environmental disaster" was almost synonymous with the Exxon Valdez oil spill that tarnished the beautiful waters...

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