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Don't Stop Believing — How Dodge Is Making the Journey Into Digital Marketing
Dodge is in the midst of launching their new cross-over-utility vehicle, Journey, and is depending on more digital marketing than they ever have before. The Journey...
Could Chevrolet Be Changing the Game in the Entry Sedan Market?
In October, Chevrolet launched a newly redesigned Malibu into the entry sedan segment hoping that this could finally be the car that breaks the strangle hold the...
Behavior Match: Social Networking and Auto Shoppers
As the strike among the Writer’s Guild of America may be driving viewers away from prime-time TV favorites, automotive marketers are suggesting they are seeking...
Chevrolet Disrupts Sedan Market
DISRUPT — meaning to throw into confusion or disorder. This was General Motors’ plan on Wednesday, October 17th as they launched digital media for the...
Saturn Aura Takes on Camry and Accord
In June, Saturn started a new marketing campaign inviting people to a local Saturn dealer to test drive the Saturn Aura and two dominant segment competitors, the...
Automotive Manufacturers: Vote or Die?
Americans love their right to choose and they are choosing import vehicles. For the first time since 1906, neither Ford nor Chevrolet topped the automotive sales...
Doritos Grabs Early Lead in Consumer-Generated Super Bowl Ads
When I think of the Super Bowl I think of three things — pigs in a blanket, $5.00 squares, and big-budget TV ads. And while many eyes are on what Bob Parsons...
