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Fantasy Football: A Whole New Playing Field
With the NFL regular season right around the corner, I thought I would take a close look at Compete’s fantasy football ‘playbook’ and check out a few big...
Danica Patrick Drives Fans (and Brands) Wild
NASCAR and IndyCar fans haven’t always spoken the same language. According to our data, however, one person is opening doors to both sides – and as a result...
NCAA March Madness: Everybody Wins!
NCAA coaches rely heavily on data to build strategies for a March Madness run. They look for tendencies, weaknesses and anything to gain an edge. But even if a...
The Great Whiskey War
St. Patrick’s Day is a time for celebrating the spirit of the Irish – not to mention the “spirits” of the Irish. While this day unites in Irish solidarity,...
Apple’s Untapped Market: The Two Year Old
Am I crazy for wanting to buy an iPad for my two year old? It doesn’t seem practical, nor does it make financial sense to leave a $500 device to my son the “destructor;”...
Identity Crisis 2011: Automotive Re-branding During the Big Game
Each year, three product categories seem to garner a larger share of the Big Game’s vaunted ad time; Beer, Snacks and Cars. 2011 was no different for automakers,...
You Could Buy a Lot of Beer for the Price of One Big Game Commercial
Football fan or not, people get excited for the Big Game. It could be the snacks, the actual game or the commercials, but a record number of viewers are expected...
Boston vs. New York: The Ultimate Online Sports Fan Showdown
I recently moved to Boston from the New York metro area to join the Compete team. Along with the well wishes and going away parties, there was a running joke that...
Videos Your Boss Wants You To View At Work
Compete is pleased to announce the Compete Digital CMO Series. Over the next 3 months, Compete will be featuring videos, presentations and digital insights from...
