The Myth of Advertising Decay by Kyle JohnsonSometimes, it seems like omniscience. With our Ad Impact product, we’re able to measure the impact of advertising exposure on online behavior. Did an ad lead to more visits, searches, sales? The answer rests comfortably in Compete’s data. This gives us an enviable perspective on how (and whether!) specific ads and ad strategies work.
But of […]
Dicing into Facebook Ads by Jessica OngIf you are an advertiser who wants to drive large volumes of traffic to your site, there are two important things you are probably looking for: reach and ease of implementing your campaign. Facebook meets these qualifications. It is currently the third largest site online with 125MM visitors in September and it is quickly approaching […]
Apple Having a Little Fun by Jessica OngWhen you take a look at online display ads today, it is usually automotive or entertainment companies that have splashy eye-catching ads. But leave it to Apple to pave the way for more exciting ads that standout in the Tech category. Apple has made headlines before with creative video ads aimed at attacking its rival […]
> Analysis Archive
| 05/18/2009 | Taking Online-Ad Measurement Beyond the Click | Advertising Age |
| 05/15/2009 | Bigger Isn't Always Better | Media Post |
| 04/24/2009 | Are homepage or domain ads your best bet? | Biz Report |
| 04/23/2009 | Compete Looks at Homepage vs Domain Visits for Top Sites | WebProNews |
| 04/21/2009 | Ads for online florists deliver best same-day sales on Yahoo | Internet Retailer |
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