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The winter holidays are quickly approaching us! Do you have all of your gifts? According to our retail team, there’s a heavy chance that you have been scurrying to check friends and family off your shopping lists and dodging the store lines by shopping online. Last week, online retail traffic increased 26%! We know time is of the essence, so we could help you out and compile the following articles from last week that we found interesting and important for online marketers. Check that off your list!
Perhaps the biggest news in terms of social media was the release of the “New Twitter”. The twitter website and mobile app got major updates on their interface and functionality. We’re sure you’ve noticed the changes, but have you had time to dive into each change? Check out the new Twitter app and website resign: hands-on pictures and video put together by The Verge.
After you get accustomed to the new Twitter, make sure you check out yet another feature they released last week – Brand Pages. Mashable has the lowdown on brand page features, pilot brand pages, and how to utilize this new social media component for maximum benefits: Twitter Introduces Brand Pages
As an online marketer, you’re sure to love anything that will help you measure the impact of your campaigns. You may advertise across various channels, but you want to know how many times that advertising has translated a viewer into an engaged audience or a customer. Well, consider this report released by Mashable the next time you enact any type of Twitter advertising: How Much Does a Twitter Follower Cost?
While we’re on our Twitter kick, we figured we’d let you in on Gizmodo’s list of The Most Popular Twitter Hashtags of 2011. Who knows, maybe you’ll get your inspiration for that end of the year social campaign?
Could Foursquare be headed off the map? Well if Google+ is successful in their addition of “Check-in Offers”, then Foursquare might have some competition and you might have a new product to incorporate into your social media marketing. The Verge has the story: Google+ Adding Check-in Offers
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Jen Duguay joins Compete to take on all things social media. She comes from a social issue background, most recently having worked for the Social Innovation Forum, the venture philanthropy arm of Root Cause, a nonprofit research and consulting firm. Jen's interests include singing, marketing, running, art, making guacemole, and using social entrepreneurship to tackle world issues. She has spent time in Belize and the Dominican Republic working on microfinance initiatives and recently traveled to Kenya where she studied the public healthcare system. Follow Jen @jenduguay on Twitter. |
