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Overstock vs. O
Mashable recently published a piece on how O.com (formerly Overstock.com) was changing its name back to Overstock.com. Good move in my opinion – just looking...
Compete Ad Effectiveness: You Don’t Know, What You Don’t Know
Image from: Fresh Paint /Shutterstock Did we miss you last week at our Ad Effectiveness webinar? Are you able to measure the total impact of your advertising campaign?...
Digital CMO Series: John Bell, Managing Director, Oglivy 360
“Even Social Media needs brand management.” At the 2011 Digital CMO Summit, John Bell, Managing Director at Ogilvy 360 shared his thought provoking presentation...
Occupy Wall Street – Social In, Video Out
Photo credit: Mat McDermott, Flickr. Over the past two months we’ve seen a steady growth in the Occupy Wall Street (OWS) movement around the globe, with protests...
The Weekly Compete Pulse
Daylight savings is in full force! If you haven’t gotten around to changing the stove or microwave, do so before you have a minor panic attack on the way...
Help, My Competitor is Yelp! Is the Local Review Space Big Enough?
The local review space is increasingly relevant to the modern day consumer. Long gone are the days where the only way you were recommended a business was through...
Webinar Replay: The Evolution of the Compact Car Segment and the Role Played by Social Media
Image from:Luti / Shutterstock The online automotive channel continues to increase in complexity – social media, model search, online shopping behavior-...
Scion Music Measures
Scion has always been somewhat of an experimental brand, from marketing tactics to product design. Music continues to play a lead role in Scion’s strategy:...
Big 3 Reverse Cross-Shop: Headway!
Image from: ArchMan/Shutterstock For years, the so-called import nameplates gained market share by attracting domestic brand shoppers. Many in the industry feel...
Rockstar Games: Creating Controversy and Commanding Buzz
Image taken from RockstarGames.com/V/ Since the original Grand Theft Auto was released in 1997, Rockstar Games, a subsidiary of Take-Two Interactive, has been surrounded...
