Subscribe to RSSWebinar: 3 Tools for Understanding Ad Reach
Next week, Compete will be hosting a webinar on Thursday (6/23) at 2pm EDT to talk about your ad reach and how you can optimize your ad dollars. As a media professional, you spend a huge amount of time on ad targeting to get to your ideal customer. But during and after the campaign, how do you know if you’re actually reaching who you care about?
During this webinar, Dan Pflock, Compete’s Product Manager of Online Media Products, and Damian Roskill, Managing Director of Marketing, will review multiple techniques for tracking advertising reach and identify gaps in these systems. In addition, they’ll show how Compete’s Ad R/F™ product can help you optimize your display campaigns for maximum effectiveness.
You will learn:
- How to use reach and frequency metrics to optimize reach and minimize spend
- How to determine the demographic composition of your campaign audience
- Which websites perform the best in your ad campaigns
Space is limited! Register for the webinar now!
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Jared DeLuca is currently the Online Marketing Coordinator for Compete.com. Jared is a recent graduate of Northeastern University achieving his B.A. in Communication Studies. If you like what you read, you can follow him on Twitter @delucajared. |
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[...] week, Compete will be hosted a webinar to talk about your advertising reach and how you can optimize your ad spend. We understand that you [...]