Subscribe to RSSDigital CMO Summit 2011- Day 1 Wrap-up
This time last week, we were JUST kicking off the 2011 DCMO Summit down in the Big Easy. N’awlins. #Nola. New Orleans. You get the drift, right? Having had the last few Summits in locales like Miami and Newport, we opted for New Orleans as the host city this year, and what a host it was. In between talks from Arianna Huffington, Google, ESPN and Twitter, we had our fill of Mardi Gras floats, gumbo, music, the Bayou, and much, much more.
Kicking off the Summit for us this year was Chris Schultz of VooDoo Ventures. Chris calls New Orleans his home, and is a proud parent to many ventures in and around New Orleans. He’s Founder at @voodoo, co-founder of @launchpad, partner of @flatsourcing, and in his spare time throws @launchfest & @tribecon.
Chris told us a great story of the spirit of New Orleans pre and post Katrina. He’d love to bring new ventures to New Orleans and continue to help the city recover from the lingering effects of the hurricane. The @compete team did their part by teaming up with Habitat for Humanity and priming and painting a house nearby. For pictures of the team, head on over to Facebook or Flickr.
On Day 1 we were fortunate enough to have the following lineup of speakers.
ARIANNA HUFFINGTON. The Huffington Post Media Group
JOHN BELL, MANAGING DIRECTOR, OGILVY. “Overcoming the CMO’s Social Media Dilemma in 2011″
PAT MCLEAN, EXECUTIVE DIRECTOR, VERIZON. “Verizon.com: Creating a Digital Brand”
MOIRA DAVIS, VP MARKETING, ESPN. “Connecting to Sports Fans”
TONY MARLOW, DIRECTOR, CORPORATE INSIGHTS, YAHOO! & BRIAN COOPER, VP, TECHNOLOGY SECTOR, TNS. “Connecting with Consumers: What Makes People Tick?”
To accurately sum up the content and influence of each speaker in such a short space here, is well, hard to do. So we will turn to Heather Willems at ImageThink who “live-scribed” each speaker’s talk into a beautiful graphical recording. And we’ll add our favorite tweets from each speaker. Here goes!
ARIANNA HUFFINGTON
“It’s important to have the tools & people from the beginning, allows for consumer engagement”
“self expression is the new entertainment”
“AOL putting the quest back in Mapquest not just directions, but stories – the journey , going local”
“trust is the new black”
JOHN BELL
“Even SocialMedia needs brand management.”
“Who needs to be involved in social in your company? Build cross-functional ‘centers of excellence’”
PAT MCLEAN
“Embracing social 4 a brand is lk marriage, need 2 embrace the dark side of intimacy 2 B successful”
“you are not believable until someone else endorses you”
MOIRA DAVIS
“Let Math determine the target, not your gut instinct”
“Run Toward the Multiplatform Opportunity….”
TONY MARLOW, BRIAN COOPER
“Turning your iPad elicited positive emotional response.. don’t forget to optimize all of content for tablets”
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