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Big Game Ads Increase Reach for Advertised Websites… They Also Induce Hunger
Obviously we have all heard the banter and rage about commercials from the Big Game. I decided to check out Adweek to see how they ranked the top 5 spots and...
Identity Crisis 2011: Automotive Re-branding During the Big Game
Each year, three product categories seem to garner a larger share of the Big Game’s vaunted ad time; Beer, Snacks and Cars. 2011 was no different for automakers,...
Compete December Category Data Shows That Premium Brands Thrived
BOSTON, MA–(Marketwire – February 4, 2011) - Compete, a Kantar Media company, today released data for December showing that premium brands within its...
What Google Learned in 2010
Google Recently released a video which includes some interesting facts about what they learned by analyzing search behaviors in 2010. The data was compiled from...
Compete Webinar: 4 Keys to Maximizing Online Channel Effectiveness
Group buying sites like Groupon and LivingSocial were a 2010 trend that will undoubtedly continue into 2011 and beyond. Online marketers can learn from sites like...
Google.com/phone – What’s Next?
I don’t think it’s any secret that Google typically makes terrific business decisions, as you don’t become a Top 200 Global Company without doing so. I have...
Customer Service: All that AND a bag of chips. Popchips, that is.
A couple of weeks ago, I addressed a customer service issue with Kloutperks and Popchips. To my surprise, the CEO of Klout reached out in the comments section. This...
Don’t wish me happy birthday!
No matter what white paper you read, if it’s about email marketing it most likely has a section on message personalization. Email personalization makes complete...
Facebook Inches Closer to the Top in Compete Ranking of Top 50 Web Sites for December 2010
Faceobook.com and Bing.com Finish 2010 on a High Note BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, today released its ranking of the top 50...
Get your online marketer on at OMS San Diego
This week me and few other members of the Compete team will be hitting up our first online marketing event of the year, Online Marketing Summit in San Diego. I look...
