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This week, President Obama’s State of the Union address utilized social media capabilities more than ever before, stretching across Twitter, Facebook, YouTube and other popular channels. The State of the Union wasn’t the only intriguing bit of news this week. Check out some of this week’s news articles that we read and found interesting for online marketers.
Integrating your content with social media isn’t always at the top of the list for businesses in today’s online marketing world. Liana Evans offers some easy tips for getting the most value out of your digital media assets: 5 Tips for Optimizing and Integrating Your Social Media Content
Once you’ve integrated your content across your chosen social media channels, it can be a lot to manage. Chris Brogan shares some of his experiences with using Hootsuite, and brings up some great ideas for features he’d like to see in a social presence management tool: Managing Social Presence
One of Brogan’s ideas for needed features to manage social presence is integration with email marketing. Many of us online marketers use email marketing campaigns to get our messages out, but how much do we actually know about email itself? Amy-Mae Elliott at Mashable shares some interesting tidbits about email you may not have known: 10 Fascinating Facts About E-mail
Josh McCoy at SearchEngineWatch.com asks the question, “What’s in a URL?” Something that gets overlooked in SEO sometimes is the URL itself, and McCoy gives us some tips on how to optimize URL rewriting: Designing an SEO Friendly URL Structure
It seems like there are a lot of companies these days taking advantage of the power of QR codes and their ability to provide valuable information to customers just by scanning the code on a smartphone. Jamie Turner offers some guidelines for businesses to follow so that customers can get the most value from QR codes: 2-D Codes: The 10 Commandments for Marketers
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Jared DeLuca is currently the Online Marketing Coordinator for Compete.com. Jared is a recent graduate of Northeastern University achieving his B.A. in Communication Studies. If you like what you read, you can follow him on Twitter @delucajared. |
3 Comments
[...] This post was mentioned on Twitter by Andrew Davis, SEO Snack and tyronebellman, seogoogleplaces. seogoogleplaces said: The Weekly Compete Pulse: This week, President Obama’s State of the Union address utilized social media capabil… http://bit.ly/dVzGMG [...]
Hi, Jared. Thanks for your mention of my article on Mashable called the Ten Commandments of Using 2D Codes for Business. It’s getting a lot of buzz and feedback.
I’m the author of How to Make Money with Social Media, but in opinion, Mobile Media is going to be 5 times bigger than Social Ever was.
Thanks again for your post.
Sincerely,
Jamie Turner
Great round-up (as always) – 10 Fascinating Facts About E-mail was both informative and entertaining.