Subscribe to RSSIt’s a Merry Christmas for e-Retailers
This holiday season is on track to be very merry for retailers, particularly those who rely on online sales to bolster their bottom line. Shoppers have been hard at work, scouring the web for the perfect gifts. Year-over-year comparison of average daily reach to top online retailers reveals online shopping averaging about 42% higher this year than in 2009.
Not only is online shopping up year-over-year, it is outperforming offline shopping. Compete Online Shopper Intelligence™ reports that of consumers who spend more than half their holiday budgets online, 23 percent will spend more money this year than they did last year. On the other hand, only 15 percent of shoppers who will at least half of their budgets offline will spend more this year than last year. The increased spend is helping to fuel the $135 average price difference between primary online shoppers and primary offline shoppers.
Electronics retailers are among the top beneficiaries, as primary online shoppers plan to spend $165 on electronics, whereas as primary offline shoppers only plan to spend $115. This is particularly beneficial to online mass merchants, like Amazon.com and Walmart.com, as traditionally more than half of shoppers buy electronics from these types of retailers.
With the increased online activity and spend, e-retailers are on track to capture a healthy share of this year’s holiday budgets. In fact, reports indicate that from November 1- December 10, consumers have already spent $22 billion dollars online. Perhaps these findings indicate a healthier economy with continued consumers spending in the future. Or maybe it just means consumers have put aside their worries for the sake of the holidays. Whichever the case, e-retailers should enjoy the lift in spending and consumers should enjoy the extra gifts under their trees. Happy holidays everyone!
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Debra Miller Arbesman is senior associate, retailer and consumer products at Compete, a Kantar Media company that helps brands improve their marketing based on the online behavior of millions of consumers. |
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I did about 80% of my Christmas shopping online this year. Online retailers are making it easier and easier, so why wouldn’t consumers migrate to online stores? Comparison shopping, free shipping, and discount codes make it hard not to embrace this new trend.
I can’t believe anyone actually still goes to the store. I am so over the circus.
Online shopping was the way we went this year, no lines, no waiting, and it was all delivered to our door. I think that year after year we will see an uptrend in online shopping for the holidays!
[...] It’s a Merry Christmas for e-Retailers This post talked about how the e-Retailers made out this holiday season. Online shopping was up and going strong. [...]
[...] It’s a Merry Christmas for e-Retailers This post talked about how the e-Retailers made out this holiday season. Online shopping was up and going strong. [...]
[...] in the US, well above the overall projected spending rise (3.3%); and the top online retailers saw 42% more traffic than last year. The growth areas for online sales were computer hardware (23%), books and magazines (22%), [...]