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Even Brand Marketers Need to Take Behavioral Data into Account
Last week I attended a day of discussion on online measurement at OMMA Metrics & Measurement conference in New York City. The opening keynote came from John...
Who Else Wants Free Pancakes?
A few weeks ago, the Compete.com team made an impromptu lunch trip to the local IHOP. I’m normally not the type to eat breakfast food at lunch, but since...
