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Compete Data Methodology White Paper
Here at Compete, we spend a lot of time and energy on the data methodology behind our panel. We also get questions from our customers and partners about the panel,...
Automotive Leads Are Not Always a Leading Sales Indicator
The automotive industry is unique in many ways; most notably it trails almost every other consumer market in influencing people to actually buy online. From...
Smartphone Owners: A Ready and Willing Audience
Compete will be at CTIA Wireless 2010 and is emceeing the Mobile Marketing & Advertising special session for agencies and brands to learn more about the burgeoning...
Lost Bookings Where Are You?
Marriott, Choice or IHG — who’s better? The answer depends on what you’re measuring.  Compete investigated the extent to which these...
Do You Groupon?
In recent months, I’ve noticed the term "groupon" creeping into conversations with increasing regularity. The term comes from groupon.com, a website...
Join Compete and CTIA at Mobile Marketing & Advertising special session during CTIA Wireless 2010
In three weeks, the wireless industry will convene in Las Vegas for CTIA Wireless 2010, taking place March 22nd through March 25th. Traditionally, our show is...
House of Blues Boston: Traffic Analysis of the World’s Most Popular Club
I came across an article recently stating that the House of Blues in Boston sold more concert tickets than any other club in 2009. This is an amazing feat, as the...
There’s a Plan for That
During the holiday season, VZW launched an assault on AT&T with its "There’s a Map for That Campaign". The campaign, mocking the "˜There’s...
Four Reasons Marketers Need a Panel to do Attribution Modeling
There’s a lot of buzz about "attribution modeling" in the online media world right now. There’s also a lot of confusion about what it is,...
Compete Meets Omniture – New Integration Announced
I am pleased to be writing this post from the Omniture Summit in Salt Lake City, Utah where you can meet some members of the Compete team at the Partners Showcase...
