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Compete’s Audience Profiles help you target your ideal customer
Next Thursday, Eric Austrew, Product Manager of Compete.com, will present a webinar called Know Thy Audience – Using Compete’s Audience Profiles...
Going for the Gold in Vancouver"¦ and Online
The 2010 Winter Olympics officially kick off tonight with the Opening Ceremonies. I admit that I’m an Olympics junkie. I TiVo every round of competition for...
The Online Impact of Toyota’s Recalls to Date
In late January, Toyota US announced it would recall about 2.3million vehicles over defective accelerator pedals and floor mats. Unless you live under a rock,...
Getting good behavior from your ad network
Media planners dwell in a quandary: the efficiencies presented by ad networks and the effectiveness promised by behavioral targeting make perfect sense, but there...
Can web traffic predict Grammy winners?
Now that the Grammys have come and gone, we thought it might be fun to see if web traffic could be used to predict the outcome of a few categories. Specifically,...
Truth in Engineering"¦ and Marketing
The financial crash of 2008 hit few industries harder than automotive. We saw timeless US automotive manufacturers file for bankruptcy while others experienced...
Doppelganger Week Turns To Urban Dictionary
Last week was an interesting one for trends on Facebook. The week started off with celebrity doppelganger, where everyone changed their profile picture to their...
The Role of Search in the Online Deposits Market
Compete recently held a webinar in which we analyzed the role that search plays in consumers’ online research for deposit products (savings, checking, CDs,...
Conan vs. Leno: Coco Must Go
I had mixed emotions when I tuned into Conan O’Brien’s last episode as the host of NBC’s Tonight Show a couple of Fridays ago. However, my...
Oscar Mayer Brings Good Mood
With the unemployment rate at 10%, the stock market 30% below its peak from the fall of 2007 and companies continuing to announce layoffs, it can be hard to remain...
