January data just went live on compete.com, and perhaps the biggest story to hit the airwaves is a changing of the guard at the top of the Internet food chain. Indeed, Facebook has surged past Yahoo as the number two most popular site in the U.S., drawing nearly 134 Million Unique Visitors in January, 2010. It’s been two full years since we’ve seen a shakeup at the top – In February, 2008, Google overtook Yahoo as number one, and never looked back. Is Facebook’s next conquest the Google traffic throne?

While eyeballs are newsworthy, the real story is engagement, especially in the ongoing battle for those coveted big brand dollars. On this front, Facebook is second to none. Check out how monthly Attention (Time spent on Facebook.com as a percentage of all time spent online each month) ramps over the past year for Facebook, while both Yahoo and Google show a decrease. In January, 11.6% of all time spent online was spent on Facebook (compared to 4.25% for Yahoo and 4.1% for Google).

Can Facebook keep up the pace? Will Google’s latest Buzz rollout stand in the way? We’ll keep tabs on this in the months ahead and see how it all shakes out.

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  1. Why is Google Afraid of Facebook? Part II: Facebooks Traffic Passes Yahoo - www.Korallenkacke.com

    [...] Yahoo! and is now nearing Google in the #1 spot for most monthly unique visitors from the US, according to traffic analyst firm Compete. Compete just published its January numbers this morning and reported that nearly 134 million US [...]

  2. Doug Mcfadin

    Although the first chart is fun and informative — it is really the second graph that sums up the war for the Holy Grail. Facebook has a daunting market share when it comes to % of Total Online. Additionally, the forward curve looks extremely favorable for FB when compared to Google and Yahoo — time to translate into advertising dollars.

  3. Hunter M.

    What’s interesting is that Google has the “network effect” necessary to be able to successfully launch a social networking product and have it achieve sustainable growth. The real question is whether or not the technology will make sense or if users are “social networked” enough already with the massive facebook.

  4. Vancouver Real Estate

    I wonder it two should be compared. They are so different. Also it is worrying to see how Google and Yahoo are losing the market share in popularity department. Will Google Buzz slow Facebook? Is it time for something new to replace Facebook? Remember friendster, myspace, and so on….. Even dating monsters like POF is reporting drop in traffic. Maybe Facebook wave is just starting to happen and they are ready to go really really big!

  5. Mr.Choice

    Will Google ever make way for Yahoo to produce some good traffic to its old site. It’s not shocking that Facebook is gaining quick momentum these days. Almost all the people I search for through Google Search can be found on Facebook web pages. Therefore, the social networking website is very popular and effective.

  6. Roshan Joshi

    second graph makes more sense of the online presence of Facebook.

  7. Facebook ya es el segundo sitio más visitado del mundo » Dotpod

    [...] Facebook ya es el segundo sitio más visitado del mundo: Con 133.6 millones de usuarios únicos en enero pasado y 400 millones de usuarios registrados en todo el mundo, la red social de Mark Zuckerberg desplazó del segundo lugar a Yahoo!, y se puso codo a codo con el gigante Google. ¡Compártelo! Tags: compete, Facebook, Ranking visitas, Yahoo! [...]

  8. Peter K.

    Does anyone really think Facebook or Yahoo or any other site for that matter is as important to their lives as Google? If someone took Facebook away from me, that would be like taking away my video game console, something I use for entertainment and an utter waste of time. If someone took Google away from me, that would be like losing my stove and refrigerator.

  9. Facebook absorbe a los internautas | Escandalera

    [...] devora internet. La red social más grande del mundo supera a Yahoo en Estados Unidos como segundo destino en internet. Pero lo más importante es que agranda la [...]

  10. Facebook Becomes Second Most Popular Website in United States

    [...] to compete the January data shows that Facebook has on Second Postion with 133 million users while Yahoo [...]

  11. Netpaths Guide to SEO & Web Design

    Yahoo No Longer Second Most Visited US Website…

    Facebook has become the second most popular website in the United States, passing Yahoo with 134 million unique visitors. Yahoo has been on an aggressive cost cutting plan, reducing services and features while Facebook continues to innovate, develop an…

  12. Do Web Portals Have A Future? | Virtual Insights by My Creative Assistant

    [...] it, on Wednesday, February 17th, 2010, Compete announced that Facebook surged passed Yahoo! as the number two most popular website in the U.S. That’s big news, and most people focused on the numbers (nearly 134 Million [...]

  13. We Are Social’s Monday Mashup #15 / we are social

    [...] become America’s second most popular website, beating Yahoo! Compete.com revealed that Facebook had surpassed Yahoo as America’s second most popular website.  Facebook drew nearly 134 Million unique visitors in January 2010, compared to Yahoo’s 132 [...]

  14. Facebook Application Development

    This is prove that Facebook can get more share of advertising than other SEs,
    However the major source of visitors of Facebook is Google,

  15. Using Facebook Advertising Successfully « BGAmedia::Weaving the Web for You!

    [...] the U.S., Facebook already has the second highest number of unique visitors per month – surpassing Yahoo for the first time in January. Compete.com also reports that of all time [...]

  16. Facebook Advertising Success « Secure Networks

    [...] the U.S., Facebook already has the second highest number of unique visitors per month – surpassing Yahoo for the first time in January. Compete.com also reports that of all time [...]

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  18. application development tools

    well that shows facebook is getting famous day by day for business purpose.. nice work done

  19. Sur Facebook on trouve surtout des femmes de 18 - 25 ans en couple

    [...] A un tel point qu’en février 2010 il est devenu le site le plus visité aux US devant Google selon Compete, bien que certaines personnes remettent l’étude en question. Aujourd’hui, en France, [...]

  20. kheifa

    j ai un comte de facebook et je voudrais le descative mon aderesse email s’ai roberto118@live.fr je mais le mots de passe et sa me connecte paset mon perre neux veux pas que j’ai facebook alors donner moi le mots de passe vite !!! reponder vite ssvvpp

  21. Grace Space

    Nice post! This is also my biggest learning area. However, it’s not a much yet, but I am sure it will improve.

  22. iPhone Developers

    In U.S drawing nearly 134 Million to 140 Million Unique Visitors in January, 2010. It’s been two full years since we’ve seen a shakeup at the top.

  23. Open Graph Developer

    Check out how monthly Attention (Time spent on Facebook.com as a percentage of all time spent online each month) ramps over the past year for Facebook, while both Yahoo and Google show a decrease.

  24. Arturofuente Cigars

    Well that shows facebook and other websites is getting famous day by day for business purpose or a corporate world.

  25. اعلانات مبوبه

    Nice post! This is also my biggest learning area. However, it?s not a much yet, but I am sure it will improve.

  26. courtneysp

    community movit shut

  27. edelinaavi

    alone, gross decreases, without, causes trends live, during

  28. blakeymatt

    103 variation offset basis

  29. Saqib Imran

    U.S drawing nearly 134 Million to 140 Million Unique Visitors in January, 2010 that shows in two years how facebook got unique visitor that a prefect branding of a product


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