Who’s ready to bring clicks to bricks?
Written by Drew Fortin (contact - e-mail) -- November 11th, 2009 |
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For years people have been asking the question “how does online behavior impact my offline sales?” The question has been asked so much so that an entire industry has been built around trying to find the answer. In comes Compete…
Yesterday, Compete and Cannondale Associates, a marketing and sales management consulting firm, announced a partnership that gives marketers new insight into online to offline purchases. For the first time, marketers will be able to see which digital marketing campaigns are actually delivering results. Specifically, the partnership will provide insight into the impact of online activities and media consumption (including search, ad exposure, sites visited, etc), on in-store purchase behavior and brand loyalty.
Read yesterday’s press release…
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