Sept Data is Live: 2009 is BIG for Back to School
Written by Drew Fortin (contact - e-mail) -- October 14th, 2009 |
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2009 is BIG for Back to School: Staples and Office Depot See YOY Growth in Q3
September marked the beginning of the school year and the end of the Back to School Season for office supply retailers. Q3 sales figures have yet to be released, but if site volume is any indicator, online office supply retailers saw a year over year boom. Industry leaders, staples.com and officedepot.com, each saw huge gains – staples.com up 59% YOY to 23.7MM unique visitors (UVs) and officedepot.com up 21% YOY to 13.3MM UVs in Q3.
Traffic from the search engines contributed greatly to these gains – staples.com up 45% YOY and officedepot.com up 22% YOY in total search referrals.
Natural search traffic seems primarily responsible for search growth as the share of natural search referrals for both sites is up (staples.com natural search share increased 17% to 83% and officedepot.com natural search share increased 25% to 77% of total search referrals).
Top 10 Gains In Monthly Unique Visitors
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October 14th, 2009 at 11:05 pm
Office Depot and Staples have become a lot more competitive against the super stores(I.E. Walmart) over the past few years. They have also increased their marketing which has helped out tremendously. I love going to Office Depot for office supplies because they have a better selection and competitive prices, and the csr’s usually are more knowledgeable.
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