August Data is Live: Summer’s Out & Football Season Is In
Written by Drew Fortin (contact - e-mail) -- September 16th, 2009 |
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August data is live and there was plenty of movement with the summer winding down, back to school, back to business, and the kickoff of football season.
Football Season
For marketers, the college and NFL action during football season translates to major ad spend, and as the action heats up, fans jump online to stay in tune. Football sites saw a sharp uptick in seasonal traffic in August, with Unique Visitors (UVs) to the Compete Football category up 92.2% over July, 2009. While NFL.com led the pack with nearly 6.5 Million Unique Visitors in August, fantasy fanatics flocked to cbssports.com (up 41% to 4.35 Million Unique Visitors), fantasysports.yahoo.com (up 79% to 4.75 Million UVs), and fftoolbox.com (up 350% to 579,000 UVs) to start their own seasons.
Fast Movers
Business, mass merchants, and government interest all climbed the ranks in August.
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