Digital 180 Speaks with Hill Holliday’s Chief Media and Digital Officer
Written by Cynthia Stephens (contact - e-mail) -- September 15th, 2009 |
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Digital 180, Compete’s online “TV” series, spoke with Baba Shetty, chief media and digital officer at Hill Holliday. Baba provided insights into two successful digital campaigns:
- An app built for Dunkin’ Brands that had an iPhone version and a web-based version
- A content hub for Liberty Mutual
Hill Holliday built an app called “Dunkin’ Run” based upon behavior they observed of people wanting to go to Dunkin’ Donuts. “We kind of took this kernel of a behavior that was already happening and built some technology around it …”
Baba also shared his perspective on a campaign for Liberty Mutual that focused on insurance, which involved creating a content hub containing stories, blog posts and films. “This was about creating content for people we want to engage with, before they were in market for insurance.”
Visit the Digital 180 channel on YouTube for 3-minute insights from other leading digerati including the VP of Web Strategy at Upromise, BabyAge.com President Jack Kiefer, and the head of marketing from Visible Measures.
Have a suggestion for the next interview? Leave me a comment with who you’d like to hear from next on Digital 180.
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September 22nd, 2009 at 9:22 am
Hello Webmaster Very nice article! Thanks for this!..