Subscribe to RSSDigital 180 with Upromise's Head of Web Strategy Aboud Yaqub
Digital 180, Compete’s online "TV" series, recently caught up with Aboud Yaqub, the VP of Web Strategy of Upromise. Launched in April 2001, today Upromise is a major, private source of college funding contributions in America, with over 10 million members and nearly $500 million in member rewards.
If you are looking for tips and tricks to build and engage an online community Aboud’s insights are a "must see":
- The role of social media in building a loyal online community
- A recent example using Facebook to build engagement with the brand
- How to measure success using social media
Visit the Digital 180 channel on YouTube for 3-minute insights from other leading digerati including BabyAge.com President Jack Kiefer, Enfatico’s CEO Torrence Boone and the head of marketing from Visible Measures, Matt Cutler.
Have a suggestion for the next interview? Leave me a comment with who you’d like to hear from next on Digital 180.
