Digital 180 with Upromise’s Head of Web Strategy Aboud Yaqub
Written by Cynthia Stephens (contact - e-mail) -- September 4th, 2009 |
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Digital 180, Compete’s online “TV” series, recently caught up with Aboud Yaqub, the VP of Web Strategy of Upromise. Launched in April 2001, today Upromise is a major, private source of college funding contributions in America, with over 10 million members and nearly $500 million in member rewards.
If you are looking for tips and tricks to build and engage an online community Aboud’s insights are a “must see”:
- The role of social media in building a loyal online community
- A recent example using Facebook to build engagement with the brand
- How to measure success using social media
Visit the Digital 180 channel on YouTube for 3-minute insights from other leading digerati including BabyAge.com President Jack Kiefer, Enfatico’s CEO Torrence Boone and the head of marketing from Visible Measures, Matt Cutler.
Have a suggestion for the next interview? Leave me a comment with who you’d like to hear from next on Digital 180.
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September 7th, 2009 at 4:07 am
Thank you for sharing this information I found it informative and accurate and many of the ideas we are currently using at Click2Vegas.com and find them working for us.
Mary
September 9th, 2009 at 4:06 am
thw post is very great. i like it. thank you
September 10th, 2009 at 6:45 am
I guess using social media for promoting a website today is a must do…
September 14th, 2009 at 9:41 am
Спасибо. было очень интересно.
September 18th, 2009 at 10:34 am
question: How do you measure social media?
answer: blah blah sales, blah blah engagement
……