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Alice Likely to Finally Convince Many to Purchase Everyday Products Online
After over a decade of caution, paired with a few false starts and missteps along the way, the world’s largest advertisers, namely consumer packaged goods...
Married to Twitter but Not Feeling the Love
Let’s face it. At this point, if you’re not somehow plugged into Twitter, you’re either asleep at the wheel, in complete denial, or my mother....
Airline "˜Twares’ are "˜Cheep’: Measuring Twitter’s Impact on Airline Bookings
Twitter continues to capture the attention and imagination of marketers; the site has posted twenty consecutive months of all time highs in site traffic. Its 23M+...
"Facebook" Queries Up 5x, "Twitter" Up 14x Since Last Year
July search term biggest movers are here! What terms drove the greatest query volume spike? Let’s take a look at some of the fastest growing terms since this...
July Search Market Share: Bing Continues to Gain Share but Paid Referrals Flatten Out
So now that we are two months into the Bing launch, where has the $100 million ad budget and loads of PR coverage gotten Microsoft? Well on many fronts Bing seems...
Twittering Your Way to Online Shoppers
Earlier this summer, there were several reports that Dell has made $3M thanks to its use of Twitter, mainly to notify people about outlet deals on dell.com. The...
How Much Is Our Behavior Worth?
Looking to add to your summertime reading list? I recommend the new report from Harvard Business School professors John Deighton and John Quelch and Hamilton Consultants,...
Restaurant Week Promotions Gaining Online
It is restaurant week here in Boston, a two week promotion to encourage diners to try out someplace new. Offered twice a year, you could say that it has a very "˜seasonal’...
Flight Fee Cuts Launch Orbitz
In March and April of this year, some of the biggest online travel agencies (OTAs) cut their flight booking fees. The booking fee changes were largely a response...
Who’s Your Java Mama?
Recently, Slate Magazine released an article comparing the coffee brews of Dunkin’ Donuts, Starbucks, and McDonalds. Surprisingly, the coffee shop whose biz...
