Yahoo!’s New Homepage Should Lift Engagement and Revenue
Written by Alex Patriquin (contact - e-mail) -- July 29th, 2009 |
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Google’s Spartan white homepage took the top spot among publisher homepages in June, with Yahoo!’s a bit behind and Facebook gaining fast. Jockeying amid major publishers has been intense this year, with MSN and AOL making concerted efforts to break their way in and up the ranks.
A few months ago we took a look at the relationship between domains and homepages, revealing that a big domain absolutely does not guarantee a big homepage.
Today we’re considering Average Page Views, which are important to publishers for a variety of reasons. For Google and Facebook, the homepage is designed to efficiently prompt the visitor to search, register or login. For Yahoo! and MySpace, homepages feature advertising, which translates directly to revenue.
The triumvirate of conventional portals (Yahoo!, MSN and AOL) had the highest Average Page Views in June. Compared to last year, MSN and AOL were up a staggering 15 and 10 views, respectively, confirming their efforts to enhance homepage engagement.
Just last week Yahoo! unveiled a new homepage with similar intent – no small undertaking, as can be seen from this great video which shows off all the smart, hard-working people at Yahoo!
The new Yahoo! Homepage has a bunch of enhanced features, including an expandable sidebar that pipes in live updates from Facebook, YouTube and many other web services. It’s early days yet, but if the new sidebar attracts users, it should boost Yahoo!’s homepage engagement. Why go to another site when a user can get all their data at Yahoo!?
Of course, this strategy has been tried before by many others like Netvibes, AOL and even Yahoo! itself with their last homepage redesign in 2007… but never has a homepage incorporated so many web services or so much from each of them.
About 8 million curious folk, or 18% of Yahoo! Homepage visitors, checked out a preview of the new homepage last week.
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July 30th, 2009 at 10:45 am
8 million curious people is a whole lot of people. But personlaly spekaing, I think Yahoo’s ome page is already to junky, and the more stuff they pile on, the less each one’s impact will be. Most fo Yahoo’s home page power comes from email and chat users and music fans. They need to drop the portal mentality and start promoting each one separately. That’ll probably improve eac one’s performace a lot.
August 12th, 2009 at 12:58 am
Yahoo and Microsoft search engines combined.How much of a threat to google.
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