Subscribe to RSS
Are Camera Phones Killing the Digital Camera?
Convergence of mobile technologies is often treated as a foregone conclusion; the assumption is that, at some point, all of today’s gadgetry will be consolidated...
Guest Post: How I use Compete.com as a Publisher
With an overwhelming amount of online data available, pinpointing relevant data to support marketing initiatives is a challenging task. Even the most experienced...
Yahoo!’s New Homepage Should Lift Engagement and Revenue
Google’s Spartan white homepage took the top spot among publisher homepages in June, with Yahoo!’s a bit behind and Facebook gaining fast. Jockeying...
Cross-Channel Retail: What are online customers doing today?
There has been a lot written recently about cross-channel retail in terms of the value to the retailer and importance to consumers. Aside from survey results, few...
Is Hulu’s "Evil Plot to Take Over the World" Working?
I’ve never paid for cable. It’s not that I don’t enjoy TV. I do enjoy it, perhaps a little too much, which is why I’ve always thought it...
Progressive Insurance Gets Flo Going with Women Followers
Last week, Compete launched Ad Impact, a new offering that measures the effectiveness of online advertising. We decided to take Ad Impact for a test drive and what...
Netflix Continues Dominance in Online Movie Rentals
I’ve am a long-time member of Blockbuster‘s online rental program and have been shouting from my soapbox that its in-store exchange policy makes the...
The Internet Vs. Al Ries
In a trade publication last month, marketing guru Al Ries proudly declared that “determining the ROI of a marketing program is an expensive exercise with little...
At Your Service — A look at The Home Depot and Lowe’s Online Customer Service
As a renter, I never understood why Home Depot and Lowe’s were so popular. Then, I bought my first house. I lost track, but believe that first month of home...
Huffington Post Still Growing Post-Election
Politico’s Michael Calderon recently discussed the success of the Huffington Post, noting the Center for America Progress’ Eric Alterman referencing...
