When an extra minute or two checking around for a coupon code could save you money on an online purchase, it certainly seems worth the time. I can’t remember the last time I bought something online without checking for a coupon code first, and I’m just one of 32 million consumers in the U.S. that visited a coupon site last month (up from 28 million a year ago).

Compete’s recently released list of the top 10 Coupon and Deal sites shows a changing landscape over the past year as economic woes have weighed on consumers’ willingness to make purchases.

Among the top sites, Coupons.com is still the clear-cut leader, however the gap has closed since last year and the big mover on the list is RetailMeNot.com. RetailMeNot’s collaborative approach to coupon and deal hunting has helped it stand out in a crowded field of coupon sites and made it top-of-mind for shoppers. Consumers not only find deals on the site, but rate each deal code and share what they find, driving the best deals to the head of the list. Over 50,000 consumers share coupon codes on the site each month. In addition, the site jumped from sixth to third in our rankings over the past year, with nearly 200% growth in visitors. RetailMeNot captured 18% of all searches for the term ‘coupon code’ over the past three months, 4X higher than its closest competitor (couponcabin.com).


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  1. Jaan Kanellis

    How do these sites monetize themselves with AdSense?

  2. jennifer

    Has anyone tried to apply a loan with loan world investments

  3. Paul

    FW beating out Slickdeals - interesting. Worth mentioning that both those sites are more useful in their forums, not the deal/coupon postings elsewhere.

    @Jaan - they use affiliate marketing for revenue more than Adsense. For isntance, when someone posts about a free hard drive after rebate at Staples on FW or SD’s forum, and thousands of people buy it - the coupon site makes a % off of every sale they just referred.

    That’s how Tim Storm of FW has managed to build a campus in Chicagoland for his company.

  4. raziel

    wow, amazing. i wanna try affiliate marketing too but i’m afraid i dunno how to start. any help will be appreciated :)

  5. 17shadu

    How do these sites monetize themselves with AdSense?

  6. Mac

    I know that I come across alot of sites that offer print out coupons. What I am waiting for is when the coupons are just digital. Send it to my phone and when I show up at the store I can just show them my blackberry. Paperless baby!!

    Mac

  7. James

    That’s all fine and dandy for US folks, but us Canadians are pretty much SOL when it comes to online shopping.

  8. Tod

    Hey James, have you seen Wishabi.ca? It’s a pretty new site but it’s got great deals and price analysis for Canada. It shows some US offerings, but only those that actually ship to Canada and includes stuff like duties and brokerage.

  9. DearCoupon

    The retailmenot comes from bugmenot crew, they have already got traffic and connections to promote retailmenot.

  10. Coupon Hubby

    There are tons of coupons out there and I believe that you are not going to be able to find every single one on a single site. Retail me not does a great job, however; since they are ‘user’ driven, I wonder how many coupons they’re actually listing themselves….???

  11. AloDeals

    Retailmenot is the best coupon site on the NET

  12. Dave Holler

    I like MyShopSpace.com - it’s nice and clean and had those hard to find coupons.

  13. Deal Alert

    I don’t like retailmenot much. many of the coupons there are unreliable. you really have to search the site to find a good deal

  14. marthatfl

    I totally agree Retailmenot is what Blackhat SEO people call a scrapper, they scrap info from other sites (at least that’s how they started back 3 years ago). the fact that the site looks good doesn’t cut it for people like me who are looking for REAL deals. As far as I know they got many people angry at them doing that including the Gap group which prevents them from displaying any relevant information on their site. It’s a total waste of my time, so are a couple of other sites in this listing. these people look for me clicking on their links for which they are paid for.
    There is yet to find a quality, reliable source other that a couple of forums I know of. Traffic is not quality and consumers are mislead into thinking they MAY find a good info and they end up with affiliate cookies all over the place and no deal.

  15. Sergey

    You can earn with us up-to $10 for every customer - http://monitor.mazecore.com/register_affiliate.php

  16. free coupons online

    hey, we will be seeing a lot of unwanted coupons in retailmenot, its best to see other coupon sites for that matter.

  17. Online Discount Coupons

    Even the following blog, http://www.online-couponcode.blogspot.com/ is also very good in providing useful coupons

  18. b9mh

    are looking for REAL deals. As far as I know they got many people angry at them doing that including the Gap group which prevents them from displaying any relevant information on their site. It’s a total waste of my time, so are a couple of other sites in this listing. these people look for me clicking on their links for which they are paid


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