Bob Stohrer of Virgin Mobile talked with the Digital 180 series about the unique marketing challenges facing a company that operates without a customer contract. He also shared his thoughts on finding the optimal media mix and the importance of churn reduction.

To hear more insights from some of the top marketers in various industries, check out the Digital 180 channel and check back with the Compete blog for new interviews.

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  1. 17shadu

    nothing…..

  2. Touch Phone

    Bob Stohrer of Virgin Mobile is really facing the unique marketing challenges.


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