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	<title>Comments on: Mother’s Day Switcheroo: Cross-Shopping Homepage Advertisers</title>
	<link>http://blog.compete.com/2009/06/04/mothers-day-flower-ad-proflowers-1800flowers-ftd/</link>
	<description>web insights powered by over 2 million U.S. online consumers</description>
	<pubDate>Sun, 22 Nov 2009 06:41:42 +0000</pubDate>
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		<item>
		<title>By: louis vuitton</title>
		<link>http://blog.compete.com/2009/06/04/mothers-day-flower-ad-proflowers-1800flowers-ftd/#comment-1290606</link>
		<dc:creator>louis vuitton</dc:creator>
		<pubDate>Sat, 31 Oct 2009 09:31:08 +0000</pubDate>
		<guid>http://blog.compete.com/2009/06/04/mothers-day-flower-ad-proflowers-1800flowers-ftd/#comment-1290606</guid>
		<description>by 1-800-Flowers and ProFlowers ad exposed groups. We kept the groups mutually exclusive to ensure that viewers of one homepage</description>
		<content:encoded><![CDATA[<p>by 1-800-Flowers and ProFlowers ad exposed groups. We kept the groups mutually exclusive to ensure that viewers of one homepage</p>
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	<item>
		<title>By: louis vuitton</title>
		<link>http://blog.compete.com/2009/06/04/mothers-day-flower-ad-proflowers-1800flowers-ftd/#comment-1290605</link>
		<dc:creator>louis vuitton</dc:creator>
		<pubDate>Sat, 31 Oct 2009 09:30:40 +0000</pubDate>
		<guid>http://blog.compete.com/2009/06/04/mothers-day-flower-ad-proflowers-1800flowers-ftd/#comment-1290605</guid>
		<description>came up winning more purchases than any other flower retailer – even more than 1-800-Flowers ad viewers who did not see a ProFlowers</description>
		<content:encoded><![CDATA[<p>came up winning more purchases than any other flower retailer – even more than 1-800-Flowers ad viewers who did not see a ProFlowers</p>
]]></content:encoded>
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	<item>
		<title>By: louis vuitton</title>
		<link>http://blog.compete.com/2009/06/04/mothers-day-flower-ad-proflowers-1800flowers-ftd/#comment-1290604</link>
		<dc:creator>louis vuitton</dc:creator>
		<pubDate>Sat, 31 Oct 2009 09:30:21 +0000</pubDate>
		<guid>http://blog.compete.com/2009/06/04/mothers-day-flower-ad-proflowers-1800flowers-ftd/#comment-1290604</guid>
		<description>did not see a ProFlowers ad!</description>
		<content:encoded><![CDATA[<p>did not see a ProFlowers ad!</p>
]]></content:encoded>
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		<title>By: louis vuitton</title>
		<link>http://blog.compete.com/2009/06/04/mothers-day-flower-ad-proflowers-1800flowers-ftd/#comment-1290603</link>
		<dc:creator>louis vuitton</dc:creator>
		<pubDate>Sat, 31 Oct 2009 09:29:52 +0000</pubDate>
		<guid>http://blog.compete.com/2009/06/04/mothers-day-flower-ad-proflowers-1800flowers-ftd/#comment-1290603</guid>
		<description>shows purchases made by 1-800-Flowers and ProFlowers ad exposed groups. We kept the groups mutually exclusive to ensure that</description>
		<content:encoded><![CDATA[<p>shows purchases made by 1-800-Flowers and ProFlowers ad exposed groups. We kept the groups mutually exclusive to ensure that</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: louis vuitton</title>
		<link>http://blog.compete.com/2009/06/04/mothers-day-flower-ad-proflowers-1800flowers-ftd/#comment-1290601</link>
		<dc:creator>louis vuitton</dc:creator>
		<pubDate>Sat, 31 Oct 2009 09:29:32 +0000</pubDate>
		<guid>http://blog.compete.com/2009/06/04/mothers-day-flower-ad-proflowers-1800flowers-ftd/#comment-1290601</guid>
		<description>ProFlowers does well, from a huge ad budget to dynamic landing pages to an optimized conversion funnel, they still lose out on a significant share of interest that they originated. What can ProFlowers do to counteract? For one,</description>
		<content:encoded><![CDATA[<p>ProFlowers does well, from a huge ad budget to dynamic landing pages to an optimized conversion funnel, they still lose out on a significant share of interest that they originated. What can ProFlowers do to counteract? For one,</p>
]]></content:encoded>
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	<item>
		<title>By: louis vuitton</title>
		<link>http://blog.compete.com/2009/06/04/mothers-day-flower-ad-proflowers-1800flowers-ftd/#comment-1290600</link>
		<dc:creator>louis vuitton</dc:creator>
		<pubDate>Sat, 31 Oct 2009 09:29:12 +0000</pubDate>
		<guid>http://blog.compete.com/2009/06/04/mothers-day-flower-ad-proflowers-1800flowers-ftd/#comment-1290600</guid>
		<description>out on a significant share of interest that they originated. What can ProFlowers do to counteract? For one, take a closer</description>
		<content:encoded><![CDATA[<p>out on a significant share of interest that they originated. What can ProFlowers do to counteract? For one, take a closer</p>
]]></content:encoded>
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	<item>
		<title>By: louis vuitton</title>
		<link>http://blog.compete.com/2009/06/04/mothers-day-flower-ad-proflowers-1800flowers-ftd/#comment-1290599</link>
		<dc:creator>louis vuitton</dc:creator>
		<pubDate>Sat, 31 Oct 2009 09:28:55 +0000</pubDate>
		<guid>http://blog.compete.com/2009/06/04/mothers-day-flower-ad-proflowers-1800flowers-ftd/#comment-1290599</guid>
		<description>this from a designers point of view. I would have to say that I would have clicked on the ProFlowers add as the design is a lot</description>
		<content:encoded><![CDATA[<p>this from a designers point of view. I would have to say that I would have clicked on the ProFlowers add as the design is a lot</p>
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	<item>
		<title>By: Jamie Allsop</title>
		<link>http://blog.compete.com/2009/06/04/mothers-day-flower-ad-proflowers-1800flowers-ftd/#comment-1109143</link>
		<dc:creator>Jamie Allsop</dc:creator>
		<pubDate>Thu, 11 Jun 2009 08:20:27 +0000</pubDate>
		<guid>http://blog.compete.com/2009/06/04/mothers-day-flower-ad-proflowers-1800flowers-ftd/#comment-1109143</guid>
		<description>Looking at this from a designers point of view. I would have to say that I would have clicked on the ProFlowers add as the design is a lot nicer and stands out more than the 1800 Flowers add. Users always tend to click on things that stand out to them and plus ProFlowers was cheaper and advertised a special offer.</description>
		<content:encoded><![CDATA[<p>Looking at this from a designers point of view. I would have to say that I would have clicked on the ProFlowers add as the design is a lot nicer and stands out more than the 1800 Flowers add. Users always tend to click on things that stand out to them and plus ProFlowers was cheaper and advertised a special offer.</p>
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