Comments on: Is there a bank in Comcast Town? (Part 2)

By: Shane Dark

Shane Dark — Thu, 04 Jun 2009 18:29:27 +0000

I was just trying to be cute with asking the question if Comcasttown.com is generating any bank (revenue) for Comcast in the form of orders for cable TV, internet access, digital voice, and bundles on Comcast.com. Overall, it doesn’t appear to due to the limited number of consumers visiting the microsite relative to the millions who visit Comcast.com.

By: Ling

Ling — Thu, 04 Jun 2009 14:11:02 +0000

Uhh… What does a bank have to do with Comcasttown visitors’ engagement and activity on Comcast.com?

By: Dave Culbertson

Dave Culbertson — Thu, 04 Jun 2009 12:59:43 +0000

It was absolutely not worth it, but Comcast is hardly the first company to give into the hubris of thinking they can spend money on a shiny marketing trinket that will ultimately prove to have been a waste of resources. Where Comcast should be spending money is on improving the user experience at comcast.com!