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]]> http://blog.compete.com/2009/05/27/digital-180-interview-enfatico-torrence-boone/#comment-1083975 Morey Wed, 27 May 2009 18:02:46 +0000 http://blog.compete.com/2009/05/27/digital-180-interview-enfatico-torrence-boone/#comment-1083975 The unfortunate thing is that whatever marketing advice he can share, he's preempted by the utter smoke & mirrors & failure that Enfatico was. The other problem is that he's a great speaker, but is basically using soundbites that master the art of the obvious. "What is great with analytics is that you can measure stuff". Couple really interesting tidbits though (on the importance of brand advertising on the rest of search), so thanks for sharing this. The unfortunate thing is that whatever marketing advice he can share, he’s preempted by the utter smoke & mirrors & failure that Enfatico was. The other problem is that he’s a great speaker, but is basically using soundbites that master the art of the obvious. “What is great with analytics is that you can measure stuff”. Couple really interesting tidbits though (on the importance of brand advertising on the rest of search), so thanks for sharing this.

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