Enfatico CEO Torrence Boone recently took some time out to share his insights in the latest Digital 180 interview. Torrence talks about the importance of delivering creativity and ideas cost-effectively as well as the relationship between creative and analytic/scientific thinking in marketing. Check back with the Compete Blog for more insights from the TNS Media Digital Summit and the Digital 180.


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  1. Morey

    The unfortunate thing is that whatever marketing advice he can share, he’s preempted by the utter smoke & mirrors & failure that Enfatico was. The other problem is that he’s a great speaker, but is basically using soundbites that master the art of the obvious. “What is great with analytics is that you can measure stuff”. Couple really interesting tidbits though (on the importance of brand advertising on the rest of search), so thanks for sharing this.

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