Comments on: Does Ad Size Matter? It Depends What You Do With It http://blog.compete.com/2009/05/12/ad-size-impact-kohls-msn-aol/ web insights powered by over 2 million U.S. online consumers Sun, 22 Nov 2009 03:40:22 +0000 http://wordpress.org/?v=2.3.3 By: PsyMonk http://blog.compete.com/2009/05/12/ad-size-impact-kohls-msn-aol/#comment-1246377 PsyMonk Wed, 26 Aug 2009 11:16:26 +0000 http://blog.compete.com/2009/05/12/ad-size-impact-kohls-msn-aol/#comment-1246377 Спасибочки, что просветили. Никогда бы не подумал :) Спасибочки, что просветили. Никогда бы не подумал :)

]]> By: OIO Publisher Coupon http://blog.compete.com/2009/05/12/ad-size-impact-kohls-msn-aol/#comment-1244026 OIO Publisher Coupon Mon, 24 Aug 2009 07:21:44 +0000 http://blog.compete.com/2009/05/12/ad-size-impact-kohls-msn-aol/#comment-1244026 It's a fact that larger ads are developing ad blindness with the web users. However, they are still going for bigger and bigger ad sizes as screen sizes grow. It’s a fact that larger ads are developing ad blindness with the web users. However, they are still going for bigger and bigger ad sizes as screen sizes grow.

]]> By: Андрей Сенников http://blog.compete.com/2009/05/12/ad-size-impact-kohls-msn-aol/#comment-1243322 Андрей Сенников Sun, 23 Aug 2009 11:42:27 +0000 http://blog.compete.com/2009/05/12/ad-size-impact-kohls-msn-aol/#comment-1243322 Благодарю за информацию, буду юзать. :) Благодарю за информацию, буду юзать. :)

]]> By: Вячеслав Меньшиков http://blog.compete.com/2009/05/12/ad-size-impact-kohls-msn-aol/#comment-1240906 Вячеслав Меньшиков Fri, 21 Aug 2009 06:20:15 +0000 http://blog.compete.com/2009/05/12/ad-size-impact-kohls-msn-aol/#comment-1240906 Что то Автор почти совсем перестал писать посты и даже админить блог? Может что случилось? Что то Автор почти совсем перестал писать посты и даже админить блог? Может что случилось?

]]> By: Rashad Electric Electrical Engineering Zoon http://blog.compete.com/2009/05/12/ad-size-impact-kohls-msn-aol/#comment-1070872 Rashad Electric Electrical Engineering Zoon Tue, 19 May 2009 07:33:50 +0000 http://blog.compete.com/2009/05/12/ad-size-impact-kohls-msn-aol/#comment-1070872 Nice And Great Post. Thanks For Sharing. Nice And Great Post. Thanks For Sharing.

]]> By: Brison http://blog.compete.com/2009/05/12/ad-size-impact-kohls-msn-aol/#comment-1069921 Brison Mon, 18 May 2009 20:03:53 +0000 http://blog.compete.com/2009/05/12/ad-size-impact-kohls-msn-aol/#comment-1069921 I agree with Jamie Allsop. The blender is more prominent in the smaller ad AND the sale price is better positioned. The readers naturally would read the ad from left to right.... thus the smaller ad. The larger ad requires the reader to view the ad in a column from top to botton. Viewing left to right allows for instant comprehension. I agree with Jamie Allsop. The blender is more prominent in the smaller ad AND the sale price is better positioned.

The readers naturally would read the ad from left to right…. thus the smaller ad. The larger ad requires the reader to view the ad in a column from top to botton. Viewing left to right allows for instant comprehension.

]]> By: Jamie Allsop http://blog.compete.com/2009/05/12/ad-size-impact-kohls-msn-aol/#comment-1061683 Jamie Allsop Thu, 14 May 2009 08:08:02 +0000 http://blog.compete.com/2009/05/12/ad-size-impact-kohls-msn-aol/#comment-1061683 Looking at this from a design point of view. I don't really thing it matters what size the ad is, I thing it comes down to the design of the ad and whether or not it attracts your attention. If the design of the small ad is better than the design of the bigger ad, then I think more people will be inclined to click on the smaller ad as it attracts there attention more than the bigger ad. Looking at this from a design point of view. I don’t really thing it matters what size the ad is, I thing it comes down to the design of the ad and whether or not it attracts your attention. If the design of the small ad is better than the design of the bigger ad, then I think more people will be inclined to click on the smaller ad as it attracts there attention more than the bigger ad.

]]> By: Suzya http://blog.compete.com/2009/05/12/ad-size-impact-kohls-msn-aol/#comment-1060613 Suzya Wed, 13 May 2009 16:44:13 +0000 http://blog.compete.com/2009/05/12/ad-size-impact-kohls-msn-aol/#comment-1060613 I think this study is very interesting but not as enlightening as the post makes it out to be. Not only did Kohl's not test the same type of ad but the ads were shown on two different sites. The target markets for AOL and MSN, although not hugely different do have some key differences that would account for the difference performance of each ad. Also the ad that was posted on AOL is in the format of an equation, where the smaller one is actually just showing boxes with the "things" you can apply to the original price to get the sale price. However it is not an equation like the AOL ad. I believe because of the inconsistencies in the ads and target markets on the two sites this test is actually showing that AOL users will click on the large ads but won't necessarily buy and MSN users tend to move forward to purchase what they click on. This is also up for debate as it is only one ad. Maybe there needs to be a study on how different users on different sites deal with different ads. I think this study is very interesting but not as enlightening as the post makes it out to be. Not only did Kohl’s not test the same type of ad but the ads were shown on two different sites. The target markets for AOL and MSN, although not hugely different do have some key differences that would account for the difference performance of each ad. Also the ad that was posted on AOL is in the format of an equation, where the smaller one is actually just showing boxes with the “things” you can apply to the original price to get the sale price. However it is not an equation like the AOL ad.

I believe because of the inconsistencies in the ads and target markets on the two sites this test is actually showing that AOL users will click on the large ads but won’t necessarily buy and MSN users tend to move forward to purchase what they click on. This is also up for debate as it is only one ad. Maybe there needs to be a study on how different users on different sites deal with different ads.

]]> By: Ling http://blog.compete.com/2009/05/12/ad-size-impact-kohls-msn-aol/#comment-1060449 Ling Wed, 13 May 2009 14:04:46 +0000 http://blog.compete.com/2009/05/12/ad-size-impact-kohls-msn-aol/#comment-1060449 Would have really made this comparison interesting if we could have known about the actual number of click-thru's and conversions for the same number of page views for both ads. I mean, what's it matter if the conversion rate for the bigger ad is less, if more people click-thru and end of the day - it results in more conversions than the smaller ad. Would have really made this comparison interesting if we could have known about the actual number of click-thru’s and conversions for the same number of page views for both ads. I mean, what’s it matter if the conversion rate for the bigger ad is less, if more people click-thru and end of the day - it results in more conversions than the smaller ad.

]]>