Comments on: Are Dynamic Ads More Effective?

By: gul

gul — Mon, 31 Aug 2009 12:52:21 +0000

your article is good…thanks…

By: ghd Hair Straightener

ghd Hair Straightener — Fri, 21 Aug 2009 06:12:29 +0000

Your article was very well written, I am very like it, I wish you happy every day!

By: Jamie Allsop

Jamie Allsop — Thu, 13 Aug 2009 08:15:33 +0000

I agree with the Jay, this would have been more effective if the 2 ads were tested on the same site on different days. As people who visit Yahoo will be different to those who visit MSN, so you need to take into account which site would be best for attracting your target audience.

By: Jay

Jay — Sun, 21 Jun 2009 02:31:38 +0000

Aren’t you comparing apples to oranges. Your conclusion would have been more effective if both ad formats (flash and interactive) for tested on the same site not different sites.

By: Waseem Qamar

Waseem Qamar — Thu, 11 Jun 2009 09:06:20 +0000

Thanks for the sharing good information.

By: MacBizz

MacBizz — Sat, 09 May 2009 02:47:09 +0000

Do you think it would help me in advertising my international online business?

http://www.freedom.ws/macbizz

I can use all the help I can get.

By: Kyle Waring

Kyle Waring — Tue, 05 May 2009 20:03:41 +0000

I think this is a great case, but I don’t think this is an accurate comparison. Browsers on MSN are inherently different than those who browse Yahoo. This could certainly affect the tested rates, causing skewness in the data. Why didn’t you test 2 ad variations on 1 site?
Thanks in advance,
Kyle

By: Kyle Johnson

Kyle Johnson — Sat, 02 May 2009 12:35:57 +0000

Thanks, Paul, for your post. We’re excited about the prospects of adaptive ad serving, too — it finally seems to be a legitimate option for advertisers after years of wishing for it, and we’re hoping to examine it in detail soon. In this post, read “dynamic” with a small ‘d’ and we hope you can forgive our choice of a word that has other meanings.

By: Paul Knegten

Paul Knegten — Fri, 01 May 2009 18:48:54 +0000

Not sure if this really is a question about Dynamic Ads — “visually dynamic” and “animated” does not a Dynamic Ad make. Dynamic Ads are ads that change offers, visual elements, etc. based upon performance, context, behavior or the like. There are a few companies doing this, including Dapper, Turmi, Teracent, Yahoo, Google, and it’s a compelling technology.

By: Dave Culbertson

Dave Culbertson — Fri, 01 May 2009 12:30:05 +0000

Thanks for sharing this information, but I am curious. What technology did you use for the “interactive” ad?

By: Guest

Guest — Thu, 30 Apr 2009 19:22:58 +0000

Yea, I would expect behavioral targeted ads to be performing better, since you are showing what the visitors want. I am curious to know what kind of ads will perform better