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Are Dynamic Ads More Effective?
At Compete we’ve recently been digging deeper into online ads. Like our clients, we’ve noticed that banner ads often don’t "click through"...
iPhone Users: All Play and No Work?
In the past, smartphones were synonymous with business – road warriors with Blackberries. But times are changing. Manufacturers are promoting their devices...
AOL Doubles Down for Tracfone in Advertising Effectiveness
Tracfone recently purchased a banner ad on the AOL homepage. This type of homepage ad is a go-to tactic for media buyers looking to drive lots of traffic, and hopefully...
Yelp Closing in on Citysearch
Every time I’ve been trying to decide on a new place to go with friends recently, someone has inevitably said, “Check it out on Yelp,” but rarely...
Competition for ‘Marathon’ Title
We turned our attention this week to one of Massachusetts and Boston’s greatest traditions — Patriots’ Day and the Boston Marathon. While only...
The New Compete.com – Tagging Walkthrough
As you may have noticed, last week we rolled out some exciting new features and functionality on compete.com. Over the next few weeks, our Product team will be writing...
Bank of America’s Focus on "Quality" Online Bankers
Online banking is an effective way for banking institutions to deliver multiple services in a low cost channel. By increasing online banking usage and moving customers...
Big Domain or Big Homepage? Homepage Visitors at the Top Publisher Sites
Yahoo!, MSN and AOL are the top ranking portals on the web — but how do their homepages stack up? With several hundred thousand dollars a day paid for some...
The "˜King of All Internet Radio'
For the past few years, I have not only been a Sirius Satellite Radio subscriber, but also one of its biggest fans. Sirius replaced the unmanageable amount of mix...
Americans and CPG’s Embrace the Kitchen
As wallets get tighter and tighter, the way consumers spend money on food is dramatically changing. Instead of making restaurant reservations, people are increasingly...
