Archive for March, 2009

Finding Watchmen: Why social media matters in film marketing

Finding Watchmen: Why social media matters in film marketing

Like many moviegoers, I’m eagerly awaiting the film version of the classic Alan Moore Watchmen comics, opening Friday. Although I’ve been getting most...

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Hyundai (pronounced like Sunday) Accelerates into 2009

Hyundai (pronounced like Sunday) Accelerates into 2009

In a dark and dreary automotive market, Hyundai found a bright spot in January. Hyundai sales stepped on the accelerator and increased 14% year-over-year to 24,512...

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Getting Fit – A Discussion with Dr. John Ratey, M.D.

Getting Fit – A Discussion with Dr. John Ratey, M.D.

As marketers we want to, check that, we need to better understand consumers. Dr. John Medina provided his unique perspective on consumer behavior based on his knowledge...

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