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	<title>Comments on: Interview with Retail Industry Veteran Kevin Ertell</title>
	<link>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/</link>
	<description>web insights powered by over 2 million U.S. online consumers</description>
	<pubDate>Sun, 22 Nov 2009 04:34:28 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.3</generator>
		<item>
		<title>By: merdiven</title>
		<link>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1250522</link>
		<dc:creator>merdiven</dc:creator>
		<pubDate>Sun, 30 Aug 2009 12:16:07 +0000</pubDate>
		<guid>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1250522</guid>
		<description>Hi, We have been manufacturing stair. 28 merdivenci 28</description>
		<content:encoded><![CDATA[<p>Hi, We have been manufacturing stair. 28 merdivenci 28</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: bassan</title>
		<link>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1246409</link>
		<dc:creator>bassan</dc:creator>
		<pubDate>Wed, 26 Aug 2009 11:42:13 +0000</pubDate>
		<guid>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1246409</guid>
		<description>hi, my name is bassan.your wonderful blog, 19 blog. tnx. Msj number . 19</description>
		<content:encoded><![CDATA[<p>hi, my name is bassan.your wonderful blog, 19 blog. tnx. Msj number . 19</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: bassan</title>
		<link>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1246292</link>
		<dc:creator>bassan</dc:creator>
		<pubDate>Wed, 26 Aug 2009 10:27:04 +0000</pubDate>
		<guid>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1246292</guid>
		<description>hi, my name is bassan.your wonderful 19 blog. tnx. Msj number . 19</description>
		<content:encoded><![CDATA[<p>hi, my name is bassan.your wonderful 19 blog. tnx. Msj number . 19</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: bassan</title>
		<link>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1071605</link>
		<dc:creator>bassan</dc:creator>
		<pubDate>Tue, 19 May 2009 16:47:46 +0000</pubDate>
		<guid>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1071605</guid>
		<description>hi, msj 11 wonderful blog 11 share</description>
		<content:encoded><![CDATA[<p>hi, msj 11 wonderful blog 11 share</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: TURKMENLER</title>
		<link>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1038574</link>
		<dc:creator>TURKMENLER</dc:creator>
		<pubDate>Thu, 23 Apr 2009 18:59:22 +0000</pubDate>
		<guid>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1038574</guid>
		<description>yes sales is easy bencede products</description>
		<content:encoded><![CDATA[<p>yes sales is easy bencede products</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: AYDINISI</title>
		<link>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1036749</link>
		<dc:creator>AYDINISI</dc:creator>
		<pubDate>Tue, 21 Apr 2009 20:55:31 +0000</pubDate>
		<guid>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1036749</guid>
		<description>thanks for sharing friends</description>
		<content:encoded><![CDATA[<p>thanks for sharing friends</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: akalite</title>
		<link>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1023996</link>
		<dc:creator>akalite</dc:creator>
		<pubDate>Fri, 10 Apr 2009 21:39:07 +0000</pubDate>
		<guid>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1023996</guid>
		<description>thank you</description>
		<content:encoded><![CDATA[<p>thank you</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: venali</title>
		<link>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1023994</link>
		<dc:creator>venali</dc:creator>
		<pubDate>Fri, 10 Apr 2009 21:38:52 +0000</pubDate>
		<guid>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1023994</guid>
		<description>good job</description>
		<content:encoded><![CDATA[<p>good job</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: hakann</title>
		<link>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1021590</link>
		<dc:creator>hakann</dc:creator>
		<pubDate>Wed, 08 Apr 2009 19:52:25 +0000</pubDate>
		<guid>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1021590</guid>
		<description>very nice :)</description>
		<content:encoded><![CDATA[<p>very nice :)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: mehmet</title>
		<link>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1021586</link>
		<dc:creator>mehmet</dc:creator>
		<pubDate>Wed, 08 Apr 2009 19:50:49 +0000</pubDate>
		<guid>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1021586</guid>
		<description>Thanks for sharing</description>
		<content:encoded><![CDATA[<p>Thanks for sharing</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: بلياردو</title>
		<link>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1000956</link>
		<dc:creator>بلياردو</dc:creator>
		<pubDate>Sat, 21 Mar 2009 17:37:00 +0000</pubDate>
		<guid>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-1000956</guid>
		<description>thank's</description>
		<content:encoded><![CDATA[<p>thank&#8217;s</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Sean Clark</title>
		<link>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-990954</link>
		<dc:creator>Sean Clark</dc:creator>
		<pubDate>Thu, 12 Mar 2009 17:22:21 +0000</pubDate>
		<guid>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-990954</guid>
		<description>The idea of a "true conversion rate" is really key especially when you are a Cross-Channel retailer. It allows you to exclude the negative conversion rate effects of campaigns that drive newsletter sign-ups such as competitions or even PR that you may or may not be aware of. A popular news story for a large company could swamp their site with visitors killing their conversion rate.</description>
		<content:encoded><![CDATA[<p>The idea of a &#8220;true conversion rate&#8221; is really key especially when you are a Cross-Channel retailer. It allows you to exclude the negative conversion rate effects of campaigns that drive newsletter sign-ups such as competitions or even PR that you may or may not be aware of. A popular news story for a large company could swamp their site with visitors killing their conversion rate.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ling</title>
		<link>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-990833</link>
		<dc:creator>Ling</dc:creator>
		<pubDate>Thu, 12 Mar 2009 13:59:13 +0000</pubDate>
		<guid>http://blog.compete.com/2009/03/11/kevin-ertell-online-retail-borders/#comment-990833</guid>
		<description>Distributed shopping does sound exciting. You could learn a lot from the way the Obama campaign was set up and worked. The key issue here, I believe, is finding people at these customer 'gathering grounds' who will advocate for you. If insiders are pushing your product to the rest of the group, it becomes an easy sell.</description>
		<content:encoded><![CDATA[<p>Distributed shopping does sound exciting. You could learn a lot from the way the Obama campaign was set up and worked. The key issue here, I believe, is finding people at these customer &#8216;gathering grounds&#8217; who will advocate for you. If insiders are pushing your product to the rest of the group, it becomes an easy sell.</p>
]]></content:encoded>
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