With Facebook officially turning five years old recently, combined with the site surging past MySpace in Monthly Unique Visitors, it seems like a good time to take a little deeper look at the social networking giants.

It’s hard to believe that last year around this time we discussing the effects of bad PR for Facebook and if the site had ‘jumped the shark,’ but those arguments now seem to more appropriately apply to other properties.

A year ago, we ranked the top 25 social networking sites by monthly visits, and I was curious to see how the positions would change if we re-ranked those same sites with the most recent figures.

Some key metrics in the health of a social network revolve around the activity of the user base – visits per unique visitor and time on site. While Facebook has excelled in both areas, MySpace has remained flat or fallen off, with new hot property Twitter climbing the ranks.

MySpace is still the clear number two player in the big categories, but its trends in some key areas aren’t quite so dominatingl and, at least in those areas, they could be looking up at more than Facebook soon.

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  1. Bauer

    No surprise here – Facebook has evolved much better and always has something new to offer, while MySpace has gotten stale. I don’t get Twitter though, I don’t think people care to read live updates on what percentage of my burger I’ve eaten.

  2. Bryan Bennett

    You have a typo for MyYearbook.com. I don’t think they have 33million monthly uniques.

    Interesting look at things to see the rocket-ship rize twitter is on as well as the complete implosion at AOL. I worked for AOL for 1.5 years and it’s widely known to be the place where brands go to die. Netscape, Compuserve…the list is lengthy. Good luck Bebo folks. You guys can fight against the Dulles crew as Michael Birch tries to figure out how to spend all of the money he took from Time Warner shareholders.

  3. Ian Lyons

    Twitter stats could be dramatically understated since many heavy users use desktop client and access is through the API. Is there any clarification on this?

  4. Michael

    This is not entirely clear. Do you look only at the US or North American market? Thanks for clarifying.

  5. Douglas Wade

    I agree with Bryan about MyYearbook.com. This is showing more unique visitors than pageviews also.

  6. Ling

    So I guess putting in $240 million into Facebook wasn’t a bad investment for Microsoft after all. I’d still like to know more about their futire direction, though. The way they’re doing things now, it’s bound to hit a celing and then taper off when something new comes along, same as myspace has started falling behind now.

  7. Mark Wallace

    Twitter and linkedin are of more value for both business and personal needs. Although I like facebook, I would put it third on my list. Not suprised all three continue to move quickly up the hill – all three are innovative where is myspace really does not seem to be lately. It would be great if some day we could understand the business/personal use dynamics here.

  8. Howard Yermish

    Interesting to note that both LinkedIn, Tagged and Ning are seeing growth while others are starting to decline. Regardless of where one prioritizes his/her time, businesses should be paying attention to the statistics. The old eyeballs = money equation still works.

    And regarding Ning, I would assume that the stats are an aggregate of all of the niche mini-networks that users can create themselves, which is probably more significant than we all realize right now.

  9. Arisa Yamamoto

    Why is there no mention of Japanese Mixi. After all this has been around longer than Myspace, Facebook and indeed is the core template that FaceBook is based on.

  10. Andy Beard

    You might be missing Blogcatalog from your Social Network classification – whilst the numbers you have are a little low compared to direcly measured with Quantcast, they would still fall around 21-22 on the list.

    I realise the intention is to show the same sites as last time, but at the same time I remember how many quoted your list as a definitive list of the top 25 social network sites.

    There must be a few others that would make the list now as well.

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  12. David

    How much of Facebook’s UV traffic do you now attribute to Facebook Connect (FB javascript is now loaded on hundreds of high traffic websites) — assuming you’re counting traffic generated by hits to the javascript?

  13. Bags

    Watch out Facebook… here comes Twitter!

  14. Mary

    It is amazing how Facebook has grown so fast and now so far ahead of Myspace. It just goes to show how competitve the web is and the opportunities are endless for web sites that only a few years ago had never been heard of to achieve success.

    Good for you Facebook, I have a feeling we will see them both continue to compete like Google and Yahoo for 1st and 2nd spots

    Mary

  15. Tanker

    I have just started using Twitter and I find it to be an awesome tool for getting your word out!

    Thanks for this great analysis

  16. Matt Rhodes

    Facebook has had considerable success in 2008. I think one of their real success factors is that they have innovated quite a lot over the last year. They changed their user interface and have been adding a fair number of new features to their offering. This is really essential given the rapid growth in members they’ve had. As you grow your membership and user base changes. You need to change with them.

    But Twitter is the real success story of 2008 with that incredible growth catapulting them to the 3rd most visited social network.

    I’ve written a bit more about this (and what Twitter can learn from Facebook’s growth) if anybody’s interested:

    http://blog.freshnetworks.com/2009/02/facebook-is-the-most-visited-social-network-and-twitter-is-third/

    Matt Rhodes
    FreshNetworks

  17. Joe Blog

    There are a couple new ones that werent around last year at this time that would probably fit in the top 25 above. For instance, Socialgo.com has more uniques than some of the ones near the bottom, but didnt exist a year ago.

  18. Travis Campbell

    This is an interesting and worthwhile discussion. The usability of Facebook compared to other social networks has caused it to overcome a lot, not to mention the stories of classmates, family members, and old colleagues reconnecting thus contributing considerably to it’s social traction (word of mouth).

    Facebook has steeper growth rate, will be interesting to see if Twitter does catch up. 2009 will be interesting!

  19. San

    Thanks for this analysis!

    Do you have similar analysis for apps on these social sites?
    I think apps will play major factor in increasing (or decreasing) popularity of any social networking site going ahead.

    Although Facebook has tons of apps, linkedin and orkut are on their way to capture more share.

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  21. yogesh goel

    this is indeed a great research..
    worth every bit..
    seems facebook has made wild waves in this net world…
    hope it retains its position with more of a bigger gap from the runners up..

  22. Bobalo

    LAST.FM????

    Surely that is number four?

  23. Akinori

    Andy, can you please tell how many UVs do Compete counts in the US Internet?

  24. David

    A long time Myspace user and I finally set up my Facebook page after reading your article. Both services fill the void needed for social sites and will continue to grow I am sure.
    David

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    Is dig included in the top list of a social network?

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    Hii!,..

    Interesting look at things to see the rocket-ship rize twitter is on as well as the complete implosion at AOL. I worked for AOL for 1.5 years and it’s widely known to be the place where brands go to die. Netscape, Compuserve…the list is lengthy. Good luck Bebo folks. You guys can fight against the Dulles crew as Michael Birch tries to figure out how to spend all of the money he took from Time Warner shareholders.

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  30. David Leonhardt

    Flixter is #4? Higher than YouTube or Flikr?

  31. dw

    The length of time on Twitter is surely distorted – the point of it is so that you spend less time catching up and can do it whilst on the go. Would like to see figures of falling telephone use thanks to social networking sites…. What happened to talking?

  32. Matt Stanton

    Actually, MySpace was launched in 2003, a few months before Mixi, which was launched in 2004. And I don’t think Facebook is, or has ever been, based on Mixi. Facebook and Mixi are quite different.

  33. Miko

    Thank you for posting that information it was very helpful and I did use some of the information you provided to increase our exposure.

    Miko

  34. Dmitry

    LOL – definitely not a reliable site – you just forgot vkontakte.ru, with 30 million users and a most popular and loaded site in Europe:) See alexa’s #25 in top 100.

  35. michelle

    didn’t see youtube on there, but defining social networks is challenging.

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  37. Charlie G

    Does anyone have metrics on if people on looking for jobs on Facebook – seems like a lot of companies are creating groups but not paying for advertisment – intereting.

  38. akalite

    nice job

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    Everybody loves facebook, but I do not love, since
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  54. Cliff

    You know what? the facebook and other social media
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  56. John

    Twitter is boring.. it is for nosey ppl who wanna knw wats gng on every second.. its all abt profile world. visit it http://www.profileworld.net

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    My lots of thanks to Andy Kazeniac for sharing the useful list of top social network websites with us.

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  62. Mark A.D.

    “THE DARK SIDE OF FACEBOOK, AKA, “DISGRACEBOOK,” OR FACEBOOKS COMPLETE LACK OF CUSTOMER SERVICE”

    The unaired dark side of Facebook, or should I call it “Disgracebook” because of the extremely poor disgraceful way Facebook treats its members. The reason I say the unaired dark side of Facebook is I have yet to see anything announced on the prime time major news outlets about the disgraceful practices Facebook uses on its members. The Internet is bursting at its seems with unhappy disabled Facebook members who have posted thousands of complaints everywhere it is possible to post complaints about Facebooks complete lack of customer service and mean spirited disregard for concerns, questions and feedback from members and former members.

    If anyone thinks Facebook is “listening” to its members or advertisers or anyone wanting to communicate with them, they simply DO NOT know what they are talking about! Facebook ruthlessly, rigorously, relentlessly, and remorselessly walks all over its members with hob nailed boot polices of culling members from membership for unspecified unknown reasons and then accuses the permanently disabled unacceptable members as “possibly” being guilty of spamming or “possibly” being guilty of harassing other members because of asking too many members to be friends at an unspecified rate. Facebook goes on to permanently disable unacceptable members accounts that have too many friends, belongs to too many groups, pokes too many unknown times, sends too many email messages and on and on and on. The founder of Facebook, Mark Zuckerberg, says that Facebook members seem to take a “personal ownership” of their Facebook accounts. Well, golly gee Mark, Facebook is supposedly a SOCIAL Internet program that people join to meet and make new friends. Making new friends, at least to me, is personal and publishing real photographs and genuine personal information on Facebook seems personal to me. Maybe you should say in your rules and regulations that Facebook wants members to be real and genuine but do not join Facebook for personal reasons and do not expect to be treated in a true genuine caring manner because Facebook does not care in the least about what you think or how you feel. When Facebook says you are guilty of breaking polices you will be treated with complete lack of respect in an impersonal sterile manner and declared unacceptable and permanently banned from Facebook without recourse.

    On Mark Zuckerberg’s Facebook Fan Page Mark states “I’m trying to make the world a more open place by helping people connect and share.” I am glad Mark says he is “trying etc.” because, in my opinion, he certainly has NOT accomplished his mission. Facebook is one of the most closed undemocratic uncaring unsocial business operations since the formation of the Gestapo. Facebook operates carte blanche without regard of a due process of rights for members Facebook deems unacceptable to be a member of its supposed Internet social network service and therefore, disables their account without warning. Facebook justifies its policy and actions under the euphemism of “protecting members” from “repeated actions that COULD BE CONSTRUED as spam,” and from anything Facebook makes up to be a threat to its security. Although Facebook publishes what it SAYS are its rules and regulations, Facebooks security is a computer program of unpublished nonspecific rules and regulations that are enforced by an automated, autocratic, uncaring broadly defined bureaucratic computer program that members violate without knowing it and then booted out of Facebook. If this is not Gestapo like policy, I guess I do not know what it is because it certainly is un-American to say the least!

    Furthermore, in my opinion, Facebook is NOT a Internet “social network service.” When joining Facebook you are, in reality, joining an Internet money making “computer advertising program” that is set up to look like a Internet “social network service” for the public. In essence, the Internet “social network service” is a screen or cover for a “computerized advertising” empire designed with one thing in mind, the bottom line profits for Facebook investors. I am all for investors making a profit and if the investors will wake up they can increase their profits by paying attention to the consumer members of Facebook. As it stands now, the consumer is NOT king on Facebook. Facebook can at any time without having to explain its decision declare any member persona non grata. Is it any wonder Facebook members are treated with total disregard for being feeling thinking real people? I have yet to know of a computer program that is able to feel and or to reason. When placing a phone call to Facebook you are treated rudely and crassly informed to use their computerized automated services, which do not reply when used or quickly transferred to an automated answering service to which there is no reply.

    Why a business would choose to advertise on “Disgracebook” is beyond my ability to understand sound business practices? I know that I will not purchase any goods or services advertised on “Disgracebook” and I urge anyone mauled by “Disgracebooks” insensitivity to boycott anything advertised by this disgraceful, despicable, sorry company!

    If “Disgracebook” is treating its foreign members as poorly as it treats its domestic members “Disgracebook” is not only giving itself a black eye it is giving the United States of America a black eye. Is there anyone out there who cares enough and can communicate with Facebook to help Facebook become a user friendly Internet social network service it claims to be?

    I strongly urge anyone interested to please research what I am informing you of because I assure you the situation I have explained is the truth and nothing but the truth so help me God. Until the media and or business community and elected officials takes notice of and makes public “Disgracebooks” dark side inhuman treatment of people Mark Zuckerberg and his staff and money making computer program will continue to execute its falsely accused unacceptable members and fill up trenches behind “Disgracebooks” California headquarters with their discarded accounts.

  63. pow

    ummm no one is going to read that super long comment

  64. Rohit

    There are more than 100 million users registered with Orkut and your ranking shows it at lowly 21. Either the survey is biased or the parameters chosen are faulty. Plwase correct your data and put right figures on the net.

  65. Вячеслав

    Познавательная заметка. Добавил Ваш сайт в закладки. Не в каждом блоге сейчас встретишь столько ценных и полезных мыслей, которые можно применить на деле. Но понадобится еще время, чтобы осмыслить информацию. Даже сейчас, когда после прочтения текста Вашего поста, в тот момент, когда пишу комментарий, я думаю, о тех вещах, смысл которых мне теперь практически по другому видится. Эх, что за день сегодня – полезный день.

  66. Alan

    I dont think SNS can get good future. They have excellent ways to get users, but they dont drive users out to other sites, and dont sell products to users. Selling traffic of products, any other ways to get revenue?

  67. Kiayou

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  68. mr. traffic

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  70. facebook applications

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  71. Facebook Application

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  76. Marcy

    It’s not surprising that Facebook is still number 1 on the charts. Fine, maybe Twitter’s talked about by almost everyone – especially the celebrities, but Facebook still has that networking appeal with a lot of other bonuses. Games, quizzes and other stuff that usually keep people busy.

  77. facebook developer

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  79. saify

    yeah.. one thing i believe that make facebook really success is their ability to actually meet up the real purpose of social and networking.. to get people together.. it’s not just a profile showoff site like friendster and myspace.. the key word is “communication”.. just like the phone, the internet itself.. the better u can give the service, the better u’ll be.. i can say that facebook, was indeed a new creation.. just like the first time u get handphone.. the feeling of getting connected is there.. congratulation facebook

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  81. Caryn

    How can we learn how to twitter, facebook and linkedin and anything else as a company? I am thrilled to be with the kids, but I want to seperate my personal with my business hopes.

  82. pam

    From what I observe with about 14 million unemployed a natural course of this group would be to network and join the virtual world of Linkedin and Facebook.
    This population has time to explore this media venue and find it is a easy way to stay in touch with past co-wokers, friends, and groups.
    Linkedin as a business network allows one to stay connected to thier industry by joining thier groups and posting to conversation in thier area of expertise along with staying current on updates and changes in these feilds.
    Myspace seems to target the teen to 20 somethings market and they seem to be switching to Twitter as thier instant social platform.

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  84. facebook application developer

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  85. MeredithLEaton

    This was helpful for my lastest blog post, http://bit.ly/13lSH. The rising importance of these social media sites presents a great opportunity for companies and PR agencies to leverage opportunities and generate content.

  86. Kojaknig

    The internet was designed or built premised on the same freedom to express, to write, to communicate to inform and to collaborate. Any external regulation of Social Networks may seek to destroy the same freedom to express which is the essence or bane of the World Wide Web in its entirety and remains its fundamental strength.

    Africans all over the world both in Africa and in Diaspora are also now using social networks such as Face book, MySpace, Twitter and tansali ( -dedicated African Social Network) etc to share all manner of information to include Video and Photographic content, to keep in touch, to be kept up to date on politics, entertainment news and gossip.

    Recently a campaign to provide constant electricity supply in Nigeria (which seems to have eluded Nigeria since its independence) called Light up Nigeria was started on twitter and lunched on tansali which is a clear example of social networking sites serving the purpose of uniting a community or an ethnic group etc irrespective of geographic physical location in pursuing an objective.

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  95. John Safar

    I think niche social networking sites are the way to go if you want to gain members. This is a new niche social network site that I joined recently.

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  96. mike

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  97. MIke

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  98. statistics help

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  100. Windenberger Claude

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  112. Johannes

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  113. Facebook Applications

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  114. Rodney

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  125. Twitter Commands – just what you need! | Brian Green Consultancy

    [...] Media Marketing Twitter is now the third most popular social network, behind Facebook and MySpace (Compete, 2009). For Twitter, in 2008 (TechCrunch), there [...]

  126. Belinda

    Is this for US or North America only?

  127. What Is Your Favorite Social Networking Site of 2009? | The Express Art Blog

    [...] to one of the most talked about topics of 2009 - social networks. I’ve pitted five of the top ranking social networking sites of ‘09 against each other, and I can’t wait to see which one is your favorite. Some of you have [...]

  128. Google creates new data visualization with World Bank stats, but I still can't figure out Maternal Mortality rate of Sierra Leone | Future:Media:Change

    [...] use Twitter in Africa. No dice. Wolfram gives me a link to “Twitter users,” which uses Compete.com data from February to say there are 6 million total users on Twitter. Not what I was looking for and definitely not [...]

  129. Back to Basics: Twitter 101- school lunch 2.0

    [...] 140 characters). Twitter is ranked as one of the 50 most popular websites worldwide  and is the third most popular social networking [...]

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  134. The Pipe » Search Deal Puts Twitter in the Black

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  139. Facebook Application Developers

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  140. Julio Ricardo Varela

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  143. Got an Ugly WooRank? So does Google, Ebay, and Facebook.

    [...] Facebook is only 16 points off of a 100 WooRank at 84.  This might seem a little low when you consider their 1.1 billion pageviews per month… [...]

  144. Barry Green

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  145. Everest

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  146. Ferienwohnungen Cuxhaven

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  147. PLANEtwebfoot

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  148. Naveen

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  149. senior43

    I just canceled my facebook account yesterday when i discovered that they had changed the look / format of the site. I found it quite unusable to suit me compared to it`s former look and feel. Too many people use it for playing games while others use it to keep up with family & friends. At this point i would not recommend facebook due to these recent changes.

  150. cand_ace_raeh25

    Facebook is always changing i agree. and it drives me crazy sometimes but it always seems easy to use after you get used to it. I do think its funny the games some of these people play that seem to consume their lives. its silly to me. I love keeping up with friends and family though. I moved out of state so all the people close to me live far away and this is the best way to keep up with them all!

  151. daniel

    I think that google buzz will bring some competition to this 2 horse race.
    http://yovia.com/blogs/findanyone/2010/02/11/what-is-the-buzz-all-about/

  152. Emily

    I’ve been writing a gargantuan post about Facebook and other social-networking sites in my head for weeks,but the likelihood of it turning into words on a screen anytime soon is fairly slim.

    I also like the http://tinyurl.com/y8wqgap/ at the end, like you have it

  153. shilpa2

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  154. Insanity

    Its just insanity how fast facebook has become the number 1 social media place to go! Even with well build phone apps, especially with the iphone I find myself on facebook all of the time. I guess facebook’s next stop is to top Google!

  155. San Francisco bloggers

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  156. FaceBook meets Itunes?

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  157. Coisa Semanal | Ranking das Redes Sociais

    [...] Sociais Compartilhado em fevereiro 10th, 2009 por coisa semanal O blog da Compete divulgou um ranking de visitação dos sites das redes sociais. O Facebook lidera, com mais de 68 milhões de visitantes únicos, seguido pelo MySpace, com mais [...]

  158. MOTY

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    Read this article about REAL FACEBOOK MARKETING (Copy, Cut & Paste)

    http://www.americanchronicle.com/articles/view/143602

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  160. Social Media

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  164. Meet New People

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  165. Why Planners Should Use Twitter | Plannovation

    [...] to 140 characters.  Tweets are read by subscribers, called followers.  According to this Compete blog post in February 2009, Twitter was the 3rd most popular social networking site after Facebook and MySpace [...]

  166. Technology

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  167. ahmed

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  176. As Facebook Takes Over MySpace, Twitter Becomes the No. 3 Social Network

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  179. Facebook applications for all

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  182. » Facebook no para de crecer,Marketing Electronico,Posicionamiento Buscadores

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  183. James

    Facebook is for children playing with silly little apps about vampires and quizzes. Twitter is more useful, and isn’t just about how much of your burger you’ve eaten. Its a quick and easy way to communicate.
    Please Facebook, ditch the annoying applications (or at least let me opt out!).
    Please Twitter, give me more characters and allow embedded images! (Yes I know the character length was for SMS posting… but surely we’ve moved past SMS?).
    Google Buzz seems to have the best features from the rest combined… but it feels very kludgy :(

  184. Facebook Application Developer

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  186. Sandra

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  187. Kingsley Tagbo

    Facebook, Twitter and LinkedIn offer a clear value proposition to their users and MySpace doesn’t and that’s why it has continued to decrease in rankings or numbers compared to others.

    However, I believe that MySpace will face tough competition from Twitter which is growing at a rapid pace.

    If we forget about the server downtime for Twitter, more and more people are attracted towards Twitter, because there value proposition is that you can get your message out with 140 characters or less!

  188. Samsung Plasma HDTV

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  216. chizroll

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  239. Facebook Application Development

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  240. Online Computer Help

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  243. milton

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  246. doris

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  247. Koje

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  248. Agence web

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  249. sohbet

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  256. Derek

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  259. Saqib Imran

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