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Powerball vs. Moneyball Marketing: Part I
February marks the slow transition from pro football to Major League Baseball, and while dissecting Superbowl advertising and Theo Epstein’s off-season maneuvers,...
Facebook vs. MySpace: Tale of the Tape
Earlier this month, Compete reported that Facebook overtook MySpace in Unique Visitors trafficking to the site: Sure, this was a symbolic takeover, but it should...
ProFlowers.com Comes Up Smellin’ Like Roses
The days leading up to Valentine’s Day are some of the busiest for online floral retailers (only Mother’s Day is busier). Big money is required to remain...
January Search Term Movers
January search term biggest movers are now live on the Compete Data Hub! What sort of changes did a new month bring? We took a look at the fastest growing and declining...
Is the Auto Industry Showing Signs of a Recovery?
As auto sales continue to track near historic lows the days of 16 million unit selling rates are but distant memories. Estimates of annual sales of 10 to 11 million...
January Search Market Share: Google share slows while query volume stays strong on Inauguration and Super Bowl searches
January, 2009 was a big month for the country and the leading search engines, with droves of Americans conducting searches related to the Obama Inauguration and...
The Role of Search in the Online Credit Card Market
Compete recently held a webinar in which we analyzed the role that search plays in consumers’ online research for credit cards. Using the credit card market...
Tough Choices: How the complexity of content shifting devices is changing how people shop for consumer electronics
Last week, I wrote about how the ownership of consumer electronics capable of shifting content is not limited to Americans in their late teens and 20s. While these...
"25 Random Things About Me" Tags Facebook with Record Growth
I found an unfamiliar email from Facebook in my inbox last month, "Somebody tagged you in the note 25 Random Things About Me." Clicking through, I found...
January Fast Movers: Inauguration, Super Bowl, and Dieting
What sort of changes did the New Year bring? Using Compete PRO Site Analytics and Ranked List tools, we drilled down to find the sites that showed the fastest growth...
