Subscribe to RSSSuper Bowl Advertising Working for Go Daddy
The Super Bowl has become so much more than just the game, and nowhere is that shown better than in the big budget commercials. Brands like Budweiser, Coke, Pepsi and many others have been laying down huge money annually for decades now to have their ads in the big game and they often deliver memorable commercials that keep people talking long after the game. One relatively new player that has made a big splash at the Super Bowl is Go Daddy.
The February spike in GoDaddy.com site traffic has become an annual occurrence, but Fox censors banning their "Exposure" ad last year may have been the best thing for them. In its place Go Daddy ran an ad directing viewers to their website to see the banned ad, funneling record numbers to the site.
The average time spent on site per visit dropped considerably with the influx of all the Super Bowl traffic in early years, but it seems that Go Daddy’s strategy last year worked for more than visitor numbers, as they also saw the time per visit increase in February.
After last year’s success, Go Daddy seems to have found the right formula and although their ads have been approved for the Super Bowl this year, they are still playing up the online angle. The two approved ads have been posted on their site since mid-January for visitors to vote on which one will air during the game. With success and buzz like this, it seems that even the $3 million price tag for a 30-second spot is worth it for Go Daddy.
