Super Bowl Advertising Working for Go Daddy
Written by Andy Kazeniac (contact - e-mail) -- January 26th, 2009 | Share - Save - E-mailThe Super Bowl has become so much more than just the game, and nowhere is that shown better than in the big budget commercials. Brands like Budweiser, Coke, Pepsi and many others have been laying down huge money annually for decades now to have their ads in the big game and they often deliver memorable commercials that keep people talking long after the game. One relatively new player that has made a big splash at the Super Bowl is Go Daddy.
The February spike in GoDaddy.com site traffic has become an annual occurrence, but Fox censors banning their “Exposure” ad last year may have been the best thing for them. In its place Go Daddy ran an ad directing viewers to their website to see the banned ad, funneling record numbers to the site.
The average time spent on site per visit dropped considerably with the influx of all the Super Bowl traffic in early years, but it seems that Go Daddy’s strategy last year worked for more than visitor numbers, as they also saw the time per visit increase in February.
After last year’s success, Go Daddy seems to have found the right formula and although their ads have been approved for the Super Bowl this year, they are still playing up the online angle. The two approved ads have been posted on their site since mid-January for visitors to vote on which one will air during the game. With success and buzz like this, it seems that even the $3 million price tag for a 30-second spot is worth it for Go Daddy.
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January 27th, 2009 at 12:01 am
3 million dollars, and last year they got 3 million more visitors from the superbowl ad than in 2007. So this year they must be hoping to reach 6 million?
January 27th, 2009 at 12:04 am
I think they should concentrate on a landing page just to capture someone who came to their site from superbowl ad. They can have a quick starter kit that will let a newbie make a new blog or website. End of the day, they want to sell hosting to their visitors :)
January 27th, 2009 at 12:44 am
Super Bowl Advertising Working Great for Go Daddy
The Super Bowl has become so much more than just the game, and nowhere is that shown better than in the big budget commercials. Brands like Budweiser, Coke, Pepsi and many others have been laying down huge money annually for decades now to have their a…
January 27th, 2009 at 12:45 am
I wish I could get my hands on the user data (analytics) that they compile from this load of traffic they gain during the super bowl ads. These days, it seems that most internet users are completely different shoppers than before… new habits, new buying methods… all of it is very different now that the dollar is a bit harder to come by.
January 27th, 2009 at 8:20 am
The Unique visitors to Go Daddy between Jan,08 to Apr,08 is really awesome. I think in 2009 they will be cross 7 million visitors.
January 30th, 2009 at 9:09 am
Worked for me. My registrar has been pissing me off for the last few years (Names4ever) so I finally just went through the task of transferring all my domains to Go Daddy.
February 2nd, 2009 at 11:48 am
Are their sales figures rising too? Just because they have hits doesn’t mean the people are buying. What about all of the women who get to their office on Monday and go to the site to complain about how tacky their ads are?
February 28th, 2009 at 3:26 am
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