Inauguration Fever Hits the Web

Written by Andy Kazeniac (contact - e-mail) -- January 23rd, 2009 | Share - Save - E-mail

On a Tuesday afternoon in the middle of January, the majority of the country is not sitting in front of their television. Although I’m sure many took the day off from work to watch the festivities from home (and more than a million to be there), most turned to the web for out inauguration coverage. And most of those people turned to CNN.com.

Not surprisingly, all news sites saw a significant spike on such this historic day, with CNN.com seeing over 4% of all U.S. internet users. While CNN received the most visitors, many of the other news sites had greater percentage increases, with the CBS News leading the way, with nearly 100% increas for both daily change and over 160% for monthly change.

Even the relatively flat traffic to WhiteHouse.gov saw an unprecedented spike as the Obama team relaunched the site on Tuesday, dwarfing the interest surge shown on election day.

Now that the swearing in and celebrations are over, we’ll see if interest falls back to normal levels or if the new WhiteHouse.gov site will be continue to draw more visitors.

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Comments

1. Ling
   January 24th, 2009 at 10:57 am

   I don’t think they’re going to be able to match this kind of enthusiasm again for Whitehouse.gov, but if they put up a different site, and keep it updated, they just might be able to entice people to add it to their reading list. We’ll find out when the Obama machine cranks up its mailing list to try and win support for their legislative proposals.

2. Super Jumbo Mortgage
   January 25th, 2009 at 12:13 pm

   I am very surprised that CNN was so far ahead of the cometition. I really would have thought that FoxNews would have been the winner. I guess the oldest brand sometimes prevails.

3. Nick Stamoulis
   January 26th, 2009 at 10:20 am

   I think a great deal of people streamed it online that day.

4. Nanita
   January 26th, 2009 at 12:55 pm

   Hi-

   My comment is short and to the point it will always be a high interest in this one from begining to the end.

   Nita

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