Comments on: Driving Loyalty with Hotel Rewards Sites

By: Marty

Marty — Fri, 18 Sep 2009 16:57:09 +0000

Some university marketing researchers are putting the finishing touches on a study that is a breakthrough in understanding the complexity of loyalty programs. It isn’t simply the rewards themselves that determine customer loyalty. It is the effect that loyalty programs combined with a wide range of other factors — switching costs, soft benefits, strength of customer relationship, and customer co-creation of value — are the tie-breakers when consumers evaluate their loyalty program options. After all, the actual rewards are quite similar. There’s much more to it. This is a hot study. Private industry is competing with the journals to get their hands on it. One company is offering big bucks for exclusive control of it.

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By: Raj

Raj — Sat, 27 Jun 2009 06:29:55 +0000

Nice job Mate.Information are great,I loved it a lot.

By: Peter

Peter — Thu, 28 May 2009 12:40:50 +0000

We were so happy with our decision to stay at Nikki Beach Resort. It was our first visit to Turks and Caicos and the Resort was everything we were looking for. We were picked up by a limo in the airport, the room was beautiful and right on the beach and the food was awesome. Relaxed by the pool at day and spent a couple nights partying at the Beach Bar. Cynthia and Megan were awesome bartenders and we loved the music. A special thank you to Ricardo and Crystal our Personal Assistants who helped arrange our trips around the island.

For more information in Nikki Beach Turks and Caicos Resort Islands visit http://nikkibeachhotels.com/turks/.

By: bassan

bassan — Tue, 19 May 2009 17:04:15 +0000

hi, msj 53 wonderful blog 53 share

By: ELD DANISMANLIK

ELD DANISMANLIK — Tue, 14 Apr 2009 16:22:10 +0000

thanks

By: emre

emre — Mon, 13 Apr 2009 17:22:44 +0000

nice job

By: Webloyalty

Webloyalty — Tue, 27 Jan 2009 04:27:52 +0000

Hi,

Webloyalty’s management team has over 120 years combined experience in direct marketing and more than 48 years combined experience with Internet marketing. Thanks for sharing.

Thanks
Sofia.

By: Ling

Ling — Fri, 16 Jan 2009 04:49:07 +0000

Also makes a diference what kind of rewards the hotels are offering. Something very useful, like frequent flyer miles, makes a big difference to the conversions. Key thing is that it should be something from another company, as opposed to a freebie from the hotel itself.