Comments on: Something’s Brewin’ at Dunkin’ http://blog.compete.com/2008/11/10/dunkin-donuts-beats-starbucks/ web insights powered by over 2 million U.S. online consumers Sun, 08 Nov 2009 09:20:52 +0000 http://wordpress.org/?v=2.3.3 By: merdiven http://blog.compete.com/2008/11/10/dunkin-donuts-beats-starbucks/#comment-1251100 merdiven Sun, 30 Aug 2009 14:58:23 +0000 http://blog.compete.com/2008/11/10/dunkin-donuts-beats-starbucks/#comment-1251100 Hi, We have been manufacturing stair. 652 merdivenci 652 Hi, We have been manufacturing stair. 652 merdivenci 652

]]> By: bassan loadcell http://blog.compete.com/2008/11/10/dunkin-donuts-beats-starbucks/#comment-1247156 bassan loadcell Wed, 26 Aug 2009 15:25:52 +0000 http://blog.compete.com/2008/11/10/dunkin-donuts-beats-starbucks/#comment-1247156 hi, my name is basan.com.tr BASSAN loadcell.your wonderful blog, 595 blog. tnx. Msj number . 595 hi, my name is basan.com.tr BASSAN loadcell.your wonderful blog, 595 blog. tnx. Msj number . 595

]]> By: bassan http://blog.compete.com/2008/11/10/dunkin-donuts-beats-starbucks/#comment-1072323 bassan Tue, 19 May 2009 20:07:08 +0000 http://blog.compete.com/2008/11/10/dunkin-donuts-beats-starbucks/#comment-1072323 hi, msj 518 wonderful blog 518 share hi, msj 518 wonderful blog 518 share

]]> By: Nick Stamoulis http://blog.compete.com/2008/11/10/dunkin-donuts-beats-starbucks/#comment-864903 Nick Stamoulis Wed, 12 Nov 2008 14:00:16 +0000 http://blog.compete.com/2008/11/10/dunkin-donuts-beats-starbucks/#comment-864903 For man years Dunkin did not stand a chance to compete against Starbucks but I think now the playing field has been leveled so they are really showing their teeth. Go get em Dunks! For man years Dunkin did not stand a chance to compete against Starbucks but I think now the playing field has been leveled so they are really showing their teeth. Go get em Dunks!

]]> By: Ling http://blog.compete.com/2008/11/10/dunkin-donuts-beats-starbucks/#comment-864082 Ling Tue, 11 Nov 2008 18:18:37 +0000 http://blog.compete.com/2008/11/10/dunkin-donuts-beats-starbucks/#comment-864082 As far as coffee is concerned, loyalty is probably the holy grail. Once you get used to one of them, its difficult to make the switch. And anything which enhances that, on or off the web, is going to help their sales. As far as coffee is concerned, loyalty is probably the holy grail. Once you get used to one of them, its difficult to make the switch. And anything which enhances that, on or off the web, is going to help their sales.

]]> By: Mike Volpe - HubSpot http://blog.compete.com/2008/11/10/dunkin-donuts-beats-starbucks/#comment-863494 Mike Volpe - HubSpot Tue, 11 Nov 2008 03:12:43 +0000 http://blog.compete.com/2008/11/10/dunkin-donuts-beats-starbucks/#comment-863494 Normally I LOVE the insights and data you guys share on the Compete blog. But this is a bit crazy. A national TV ad campaign for a coffee shop cannot be measured in web traffic - that's not the goal. The goal is to SELL more fresh brewed coffee (which cannot be sold online). The Starbucks promotion was heavliy promoted online and in social media and the blogosphere, and drove people to the site to verify if it was true before they went outside to get their coffee. But the Dunkin ads are really about getting peopel to think differently about Dunkin coffee and that it is high quality, not low price/class. The big question is which chain is driving more SALES of coffee. I think this is one of those cases where web traffic is not that useful in measuring business results. You need to measure sales in stores to know who is winning this battle. Normally I LOVE the insights and data you guys share on the Compete blog. But this is a bit crazy. A national TV ad campaign for a coffee shop cannot be measured in web traffic - that’s not the goal. The goal is to SELL more fresh brewed coffee (which cannot be sold online). The Starbucks promotion was heavliy promoted online and in social media and the blogosphere, and drove people to the site to verify if it was true before they went outside to get their coffee. But the Dunkin ads are really about getting peopel to think differently about Dunkin coffee and that it is high quality, not low price/class.

The big question is which chain is driving more SALES of coffee. I think this is one of those cases where web traffic is not that useful in measuring business results. You need to measure sales in stores to know who is winning this battle.

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