Comments on: Fidelity’s Fresh Approach to Retirement Marketing

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By: mary

mary — Wed, 19 Nov 2008 19:38:12 +0000

Great post - this economy has really driven business facets in interesting directions

By: Ling

Ling — Wed, 10 Sep 2008 03:12:37 +0000

I reckon the recession managed to get there first, and eat up the Boomers’ dollars before the investment firms could get their hands on all those 401k’s. You’ll still be seeing a lotta Boomers rejoining the workforce to fill the holes in their portfolio returns.

By: Marshall Kirkpatrick

Marshall Kirkpatrick — Tue, 09 Sep 2008 18:03:25 +0000

This is a great case study - really interesting! Would love to read more posts like this.

By: LB

LB — Tue, 09 Sep 2008 17:24:23 +0000

It was wise choice for Fidelity to use Yahoo Finance as an effective communication medium concerning the article series. Not only does yahoo carry obvious web prominence, but it provides a reputable site that up and coming retirees can trust. Fidelity also realized with the recent economic difficulties facing America, that by providing a quality economic advice, they could actually help potential customers while effectively marketing. Good job Fidelity!!