Comments on: Where Have All the Clickthroughs Gone? http://blog.compete.com/2008/09/02/clickthrough-landing-page-effectiveness/ web insights powered by over 2 million U.S. online consumers Sun, 22 Nov 2009 04:37:40 +0000 http://wordpress.org/?v=2.3.3 By: merdiven http://blog.compete.com/2008/09/02/clickthrough-landing-page-effectiveness/#comment-1251097 merdiven Sun, 30 Aug 2009 14:57:36 +0000 http://blog.compete.com/2008/09/02/clickthrough-landing-page-effectiveness/#comment-1251097 Hi, We have been manufacturing stair. 649 merdivenci 649 Hi, We have been manufacturing stair. 649 merdivenci 649

]]> By: bassan loadcell http://blog.compete.com/2008/09/02/clickthrough-landing-page-effectiveness/#comment-1247209 bassan loadcell Wed, 26 Aug 2009 15:42:45 +0000 http://blog.compete.com/2008/09/02/clickthrough-landing-page-effectiveness/#comment-1247209 hi, my name is basan.com.tr BASSAN loadcell.your wonderful blog, 654 blog. tnx. Msj number . 654 hi, my name is basan.com.tr BASSAN loadcell.your wonderful blog, 654 blog. tnx. Msj number . 654

]]> By: bassan http://blog.compete.com/2008/09/02/clickthrough-landing-page-effectiveness/#comment-1072389 bassan Tue, 19 May 2009 20:29:53 +0000 http://blog.compete.com/2008/09/02/clickthrough-landing-page-effectiveness/#comment-1072389 hi, msj 576 wonderful blog 576 share hi, msj 576 wonderful blog 576 share

]]> By: Scott Brinker http://blog.compete.com/2008/09/02/clickthrough-landing-page-effectiveness/#comment-797350 Scott Brinker Thu, 18 Sep 2008 12:44:07 +0000 http://blog.compete.com/2008/09/02/clickthrough-landing-page-effectiveness/#comment-797350 I just came across your article on MediaPost this morning, and it pretty much has me dancing at my desk. You've honed in on what has got to be the largest untapped focal point in online marketing: creative, meaningful, targeted, and differentiated post-click landing experiences. This isn't about just testing for the best headline or hero shot image (which is what most people advocating "landing page optimization" have watered it down to). It's about integrating the strategy and tactics of the post-click experience with the advertising itself. We've been telling people lately, post-click experiences such as landing pages are -- or should be! -- more a part of the advertising than they are a part of the site. They shouldn't just be an after-thought or a footnote, and they certainly shouldn't be cookie-cutter. As the co-founder of a company focused on software and services for post-click marketing, I can absolutely confirm what your research has shown: great post-click marketing can deliver a 2-6X increase in conversion rate and ROI. It's wonderful to have the validation of your research, especially the relative benchmarking of competitors for wireless carriers and credit card companies. I hope agencies and CMOs are reading your words and taking them to heart! I just came across your article on MediaPost this morning, and it pretty much has me dancing at my desk. You’ve honed in on what has got to be the largest untapped focal point in online marketing: creative, meaningful, targeted, and differentiated post-click landing experiences.

This isn’t about just testing for the best headline or hero shot image (which is what most people advocating “landing page optimization” have watered it down to). It’s about integrating the strategy and tactics of the post-click experience with the advertising itself.

We’ve been telling people lately, post-click experiences such as landing pages are — or should be! — more a part of the advertising than they are a part of the site. They shouldn’t just be an after-thought or a footnote, and they certainly shouldn’t be cookie-cutter.

As the co-founder of a company focused on software and services for post-click marketing, I can absolutely confirm what your research has shown: great post-click marketing can deliver a 2-6X increase in conversion rate and ROI.

It’s wonderful to have the validation of your research, especially the relative benchmarking of competitors for wireless carriers and credit card companies.

I hope agencies and CMOs are reading your words and taking them to heart!

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