July Search Market Share Update: Everyone Dips But Google
Written by Jeremy Crane (contact - e-mail) -- August 25th, 2008 |
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Things move a little slower in the summer. Right? Well that’s what we’re telling ourselves anyway with our search share numbers being published a bit later in the month than we typically like to get them in your hands. Oh well better late than never.
July turned out to be a return to the norm with everyone losing share to Google. With the exception of the Club Live enhanced Windows Live search numbers everyone’s market share dipped lower while Google’s climbed to new heights.
Year-over-year, the volume of queries being perfomed on Google by the US Adult population was up 44%. In contrast, Yahoo! query volume was down more than 14% year-over-year, while Windows Live search (excluding Club Live) was essentially flat. If you fold in the Club Live numbers Windows Live Search volume was actually up about 27% from this time last year.
The overview (excluding Club Live from the market) …
- Google share climbed to over 70% on roughly 5% m-o-m query volume gains
- Yahoo! dipped to a new low of 18.1% market share on flat query volume
- Windows Live Search dropped slightly to around 7.5% marketshare (if you account for Club Live search this bumps up to around 13% and a slight gain m-o-m)
- Ask share dipped slightly to 2.5% on a 6% m-o-m decline in volume
- AOL seems to be slipping away with market share holding just above 1% after continued query losses
- Next up … Dog days of August
If you want to get your hands on the actual data in this post and a lot more don’t forget to check out Compete’s Data Hub.
*Search market share includes web search only for the Adult US Online Population and is calculated based on unique queries within each session during the given month.
Did you like that post? You'll love these.
- June Search Market Share Update: Windows Live Search Marketing Kicks In
- August Search Market Share Update: Rivals Cede to Google’s Lead
- January Search Market Share: Google share slows while query volume stays strong on Inauguration and Super Bowl searches
- April Search Market Share: Yahoo! Up… A Little
- October Search Market Share: Query Volume Breaks 10b Mark, Windows Live Search Edges Ahead
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August 25th, 2008 at 7:07 pm
The decline in Yahoo is especially sad because they were selected at SES San Jose as being the Search Engine with the most relevant results.
And of course, AOl is using Google.
So one has to ask if relevancy is really the highest priority when selecting a search engine.
Could it be branding and ease of loading without distractions?
It appears that for most casual users, all of the engines will give adequate results.
So there must be the branding factor that keeps Google climbing.
August 26th, 2008 at 7:46 am
Yahoo dropped 14.4% in a year? That’s pretty steep. And AOL went down 33.9%, and now these two are looking to tie-up? Who’s going to help who? Maybe they’ll hold hands on the way to the bottom.
September 2nd, 2008 at 12:00 am
While Club Live can be viewed as a gimmicky way to attract users, it appears to be working on at least a minimal level. Now let’s see what happens when other search engines follow their lead.
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