June Online Video Market Share: YouTube and Jokeroo Crash Network’s Summer Vacation

Written by Alex Patriquin (contact - e-mail) -- August 4th, 2008 | Share - Save - E-mail

YouTube continued its inexorable drive upward and onward in June, propelling Google to new heights of a 47.8% market share of all video viewing visits on the web. That’s up 2.3 share points versus May and nearly 14 points compared to a year ago.

Meanwhile the best of the rest gave up share to GooTube, with Yahoo! in particular taking a big hit of .7 share points in June and FIM/MySpace sliding 5.3 points over the prior 12 months.

Also hurting on the leaderboard was ABC, which took at 1.1 point hit with the end of the primetime season and fresh episodes of shows like Lost and Grey’s Anatomy. Somehow NBC managed to buck the trend and add .2 points in June.

Hulu and Veoh, which aggregates content network, also made incremental share gains of .1 and .2, respectively.

At the other end of the Top 20, the off-again/on-again time-waster’s favorite, Jokeroo.com, also posted nice gains in June, cracking up 1.1% share of all video visits.

Things haven’t been so amusing over at Funnyordie.com, the Will Ferrel comedy site, which cancelled the “Kung Fu Todd” series and has been on a slow decline since it roiled internet video pundits and plebs alike with The Landlord.

Vimeo.com has been making steady gains over the past few months, with Unique Video Viewers up 27% in June and 332% for the year.

While smaller than Jokeroo and Funny or Die, Vimeo apparently has some very engaging content. The IAC-backed site stacked up greater attention in June than either of its peers.

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Comments

1. Michael Fairbairn Cordova
   August 4th, 2008 at 9:15 pm

   Amazing!! When will YouTube share slow?

2. Ling
   August 5th, 2008 at 2:40 am

   I didn’t know people even spent time on Yahoo’s video section. User generated content is way lower, and its mostly filled up with movie clips and trailers.

3. Didier
   August 9th, 2008 at 7:25 am

   Why is Dailymotion not in your chart ? They stream 15 times more videos than Hulu and two times more than Veoh (comscore). Strange it doesn’t appear here.

4. jattebra
   August 11th, 2008 at 2:38 pm

   Jokeroo buys 99.9% of their traffic… shocker on the big spike.

5. Chad
   October 1st, 2008 at 5:34 pm

   Nice article. I’d be interested in an article about sharing family video. I use video sharing websites like hulu and youtube for finding random stuff and tv shows but for my personal stuff I share video with StashSpace.com

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