Comments on: Does the Web Really Matter in This Election?

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By: adam

adam — Fri, 13 Jun 2008 11:47:02 +0000

Matt, I also think, that it is much easier to induce desired activism from the people who are on-line, that from the regular public in front of their TV screens.
It only takes a few mouse clicks for me to feel better, that I have been contributing to the good common cause. I’m fallowing Obama only on Twitter, but that is more than enough to be thoroughly informed about all important happenings in his campaign. With only a few mouse clicks I am sharing any news with my extensive email list, and if the story is really bombastic, I use Digg, Reddit, StumbleUpon, Propeller, SlashDot, etc. to push it to the on-line stratosphere. As you had mentioned in your article, impact of activism is much higher on-line at much lower input (resources needed).
We should also consider that the most important public opinion makers are all very actively present on-line on the 24/7 basis.

By: Ling

Ling — Thu, 05 Jun 2008 16:55:30 +0000

I think the key issue here, as far as online political ad spending is concerned - is that email is free. Yes, political ads placed on webpages are there, but that’s a small part of how you reach people online. The biggest, best and ‘free’ way to do it is to send emails soliciting contributions and support. Since email is free, you can’t really calculate how online campaigning compares with television.

As for the GOP competing with the Dems’ online muscle, you can write that one off. Obama is expected to bring in over $300 million for the general election. http://www.politico.com/news/stories/0608/10868.html

By: Search Engine Optimization Journal

Search Engine Optimization Journal — Wed, 04 Jun 2008 15:06:22 +0000

The GOP cannot compete with the Democrats in terms of this online muscle. We believe that any efforts done online take time and are viral and the leader now will be the leader tomorrow as we are already too far in the race.

Online political advertisements — we wouldn’t say that they are necessarily more effective than television ones but perhaps if you lead a prospective voter to a website with more information, it may skew a thought or two but not nearly as much as an ad which is right in front of your face no matter what. Online ads are easier to ignore - that’s for sure.

We believe that Myspace and Facebook folks will turn out in November but not all of them. Too many people are sayers and not doers but putting more coverage about the elections on these sites does reinforce the idea of voting and importance of this election and we do believe that it has had an impact on this election to an extent but those who were always too lazy vote yesterday, may not vote today - and no online efforts could persuade them to..