April Video Market Share: YouTube Defies Laws of Gravity, Hulu Has Some Catching Up To Do
Written by Alex Patriquin (contact - e-mail) -- May 30th, 2008 |
Share - Save - E-mail
When will the YouTube phenomenon slow down? Laws of math and physics suggest it has to some time, but it certainly wasn’t in April. YouTube shot up 2.4 points in market share, way faster than any of its competitors, to set a new record of 50.4% of all video viewing sessions on the web.
Meanwhile Yahoo!, MySpace and TimeWarner dipped slightly. Also, Veoh slid a bit in April, but continues to outperform with the second best year/year growth, after the YouTube juggernaut.
ManiaTV and Heavy saw modest gains in April. For these two independents, the upticks are good news, but maybe not good enough – both have seen major drops in traffic over the past 12 months.
Hulu still has a ways to go to catch up to older rivals, at least in terms of unique visitors at each domain. After the NBCU-Fox Joint Venture’s big debut in March, I expected the typical post- hype drop-off. While this happened to an extent, with unique video viewers contracting 12%, the site actually made up for lost viewers with better engagement, snagging a 5.6% increase in video viewing sessions and inching 0.1% in market share.
Did you like that post? You'll love these.
- Online Video: 2007 Year In Review
- August Online Video Market Share: Politics and the Olympics Take the Top 5 by Storm
- June Online Video Market Share: YouTube and Jokeroo Crash Network’s Summer Vacation
- May Online Video Market Share: ABC Signs Up With Veoh; Fancast and Hulu Tango
- Online Video Share: YouTube/Google Lead, ManiaTV Making Strides
Done reading? subscribe: To get an automatic feed of all future posts subscribe here, or to receive them via email enter your email address in the box in the right column.
Link to This Post:
Get the 
May 31st, 2008 at 2:49 pm
As long as they don’t abandon Hulu, I’ll continue to use it. An excellent site/service I’ve used many times to catch up on my shows. Video’s still making some of the same mistakes as the music industry did a decade ago. But they’re also showing they’ve learned a little from the music industry. People that want to pay a la carte have a bevy options. But I’m glad to see them finally recognizing the potential for free, commercially-supported content.
June 1st, 2008 at 4:23 pm
wow 50% … thats a lot
June 9th, 2008 at 5:13 am
youtube is god. Im on it everyday…currently I can’t stop watching this Hillary spoof
http://www.minimovie.com/film-128295-Welcome%20Back,%20Clinton
June 23rd, 2008 at 1:09 pm
im about to get on youtube. so i guess im adding to the hits . We already got people dancing to some of my label mates songs on there. former three six mafia member lil noid
http://www.myspace.com/doctordef
May 19th, 2009 at 3:20 pm
hi, msj 400 wonderful blog 400 share
August 12th, 2009 at 12:27 pm
Listen to all Lil Noid songs with Three 6 Mafia as well as new ones.Also check out new pics with Lil Noid and Three 6 Mafia at the Hard Rock Cafe’ in Memphis…
visit http://www.myspace.com/noid76
August 26th, 2009 at 9:44 am
hi, my name is basan.com.tr BASSAN loadcell.your wonderful blog, 243 blog. tnx. Msj number . 243
August 30th, 2009 at 9:57 am
Hi, We have been manufacturing stair. 418 merdivenci 418