April Video Market Share: YouTube Defies Laws of Gravity, Hulu Has Some Catching Up To Do
Written by Alex Patriquin (contact - e-mail) -- May 30th, 2008 | Share - Save - E-mailWhen will the YouTube phenomenon slow down? Laws of math and physics suggest it has to some time, but it certainly wasn’t in April. YouTube shot up 2.4 points in market share, way faster than any of its competitors, to set a new record of 50.4% of all video viewing sessions on the web.
Meanwhile Yahoo!, MySpace and TimeWarner dipped slightly. Also, Veoh slid a bit in April, but continues to outperform with the second best year/year growth, after the YouTube juggernaut.
ManiaTV and Heavy saw modest gains in April. For these two independents, the upticks are good news, but maybe not good enough – both have seen major drops in traffic over the past 12 months.
Hulu still has a ways to go to catch up to older rivals, at least in terms of unique visitors at each domain. After the NBCU-Fox Joint Venture’s big debut in March, I expected the typical post- hype drop-off. While this happened to an extent, with unique video viewers contracting 12%, the site actually made up for lost viewers with better engagement, snagging a 5.6% increase in video viewing sessions and inching 0.1% in market share.
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May 31st, 2008 at 2:49 pm
As long as they don’t abandon Hulu, I’ll continue to use it. An excellent site/service I’ve used many times to catch up on my shows. Video’s still making some of the same mistakes as the music industry did a decade ago. But they’re also showing they’ve learned a little from the music industry. People that want to pay a la carte have a bevy options. But I’m glad to see them finally recognizing the potential for free, commercially-supported content.
June 1st, 2008 at 4:23 pm
wow 50% … thats a lot
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youtube is god. Im on it everyday…currently I can’t stop watching this Hillary spoof
http://www.minimovie.com/film-128295-Welcome%20Back,%20Clinton
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im about to get on youtube. so i guess im adding to the hits . We already got people dancing to some of my label mates songs on there. former three six mafia member lil noid
http://www.myspace.com/doctordef
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